China’s leading electric vehicle (EV) manufacturer BYD has unveiled a new version of its best-selling car at a price lower than its predecessor.
It signals a fierce price battle in the world’s largest automobile market.
In a bid to maintain its competitive edge, BYD has slashed prices for several models, following similar moves by rivals.
The price change represents a significant 12% reduction compared to the final sales price of its predecessor.
Analysts suggest that BYD’s aggressive pricing strategy aims not only to capture a larger share of the domestic market but also to enhance profitability through increased exports.
As competition intensifies and consumer preferences evolve, manufacturers like BYD are strategically adjusting their pricing strategies to remain competitive and sustain growth both at home and abroad.
