Money
Google is now giving you more power over your personal data
Google is rebranding its privacy controls that will give people more power over their personal data.
While data collection about people’s interests or demographics is good for advertisers on google, a growing number of people and regulators are becoming conscious about privacy.
Now google will move to a “privacy by design” approach.
The privacy measures will allow people to quickly delete the last 15 minutes of their search history, a new photos folder that is locked with password protection and reminders on location tracking in Google Maps.
This is a big move for googles users, even at the expense of googles ad business.