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GoGenerosity revolutionises online shopping and charity donations

Go Generosity empowers e-commerce to foster donations, aiming for 100 million acts of generosity annually, supporting charities and businesses alike

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GoGenerosity empowers e-commerce to foster donations, aiming for 100 million acts of generosity annually, supporting charities and businesses alike

In Short:
– Go Generosity connects e-commerce businesses with customers to facilitate charitable donations while shopping online.
– The initiative has positively impacted over 62,000 individuals, improving community support during challenging times.

Australians are known for their charitable contributions, but during challenging times, charities are innovating to secure donations. GoGenerosity, founded by Rowan McCloskey, aims to facilitate 100 million acts of generosity annually.

The idea originated during the COVID-19 pandemic when McCloskey’s restaurant faced closure. To support local charities struggling with food needs, the initiative transformed customer donations into food provisions.

In recent years, consumer behaviour has shifted positively, showing increased openness among businesses to embrace consumer generosity. GoGenerosity has reported that 98% of consumers prefer shopping with businesses that support charitable causes.

Generosity Impact

McCloskey emphasises the significant impact on over 62,000 individuals in need, showcasing transparency in how donations benefit the community. The success of GoGenerosity is attributed to its innovative approach, creating a positive environment for both businesses and charities.


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Aaron Tait’s journey from soldier to humanitarian advocate

Aaron Tait discusses military service, moral conflict, and humanitarian work in interview with Penny Lane on In the Driver’s Seat

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Aaron Tait discusses military service, moral conflict, and humanitarian work in interview with Penny Lane on In the Driver’s Seat

In Short:
– Aaron Tait joined the Australian Navy at 17, following a family military tradition and participating in the Navy diver program.
– Now a father and writer, Tait plans to travel the world with his family and promote his memoir, Far Horizons.

Aaron Tait joined the Australian Navy at 17, continuing a family tradition of military service. Following his officer training, he was selected for the Navy diver program. Shortly after the 9/11 attacks, he was deployed to the Persian Gulf, where he participated in aggressive night raids against smugglers.Tait returned home with post-traumatic stress and moral guilt regarding his missions. A significant interaction with an Iraqi man led him to question the war’s purpose. His research into the siege’s toll on civilians deeply affected him, prompting a desire to make amends.

Humanitarian work

After leaving the military, he spent six months in Spain, where he met his future wife, Caitlyn. They moved to East Africa for humanitarian work before he attended Cambridge University. Tait co-founded YGAP, a nonprofit assisting entrepreneurs globally, impacting over 1.6 million people. He also established an education company, which was sold recently.

Now a father of two, Tait is embarking on a year of travel with his family. His memoir, “Far Horizons,” reflects his journey from combat to compassion. He aims to prioritise fatherhood and hints at writing another book in the future.

For more information, visit The Perfect Cosmetics Company.


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Julia Ferracane discusses her PR journey and philosophy

Julia Ferracane discusses her PR journey and persistence in Penny Lane’s In the Driver’s Seat interview series

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Julia Ferracane discusses her PR journey and persistence in Penny Lane’s In the Driver’s Seat interview series

In Short:
– Julia Ferracane founded Righteous PR, advocating for creatives over her 25-year career.
– She believes persistence is crucial in public relations for success and client selection.

Julia Ferracane, founder of Righteous PR, joins Penny Lane in this episode of In the Driver’s Seat to share her 25-year journey supporting creatives at the Australian Ballet, Penguin Random House, and beyond. She explains how courage and persistence, rather than talent alone, have shaped her career in public relations.

Ferracane discusses the importance of mentorship, overcoming early setbacks, and choosing clients based on the “courage factor” and compelling stories. From securing alpacas for a last-minute media shoot to navigating visibility and self-promotion, she reveals the adaptive problem-solving skills needed to thrive in PR.

She also highlights the value of podcasts for deeper audience engagement and shares insights into her current projects, including collaborations with Scott Pape and Sean Zeps.

For more information, visit The Perfect Cosmetics Company.


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Sooshi Mango shares comedy journey and future plans

SooShi Mango’s Joe, Carlo, and Andrew chat comedy roots and future plans on “In the Driver’s Seat” with Penny Lane

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Sooshi Mango’s Joe, Carlo, and Andrew chat comedy roots and future plans on In the Driver’s Seat with Penny Lane

In Short:
– Sooshi Mango’s comedy draws inspiration from family experiences and nostalgia.
– They plan a world tour in 2026.

Sooshi Mango, featuring Joe, Carlo, and Andrew, appeared on “In the Driver’s Seat,” hosted by Penny Lane. The group is recognised for blending nostalgia and cultural charm with sharp wit. They draw inspiration from their families, finding comedy in their childhood experiences. The group aims for nostalgic humour rather than mocking their backgrounds, with characters based loosely on family members. However, their families do not recognise their comedic potential.

Their viral success stemmed from a video titled “Italians Versus Greeks,” highlighting the friendly rivalry between the communities, released on November 24th. Joe left his job five years ago to focus on Sooshi Mango full-time, a decision made by all members who traded their stable careers for comedy.

Differing personalities

Fan favourites include their dad and mum characters, with the latter being particularly popular. Group dynamics reveal differing personalities; Andrew is seen as temperamental, while another member is easygoing.

The pressure to maintain high content standards is significant, especially for live shows. Sooshi Mango has achieved the unique feat of selling out an arena three times.

Looking ahead, a world tour is set for April to June, starting in New York, alongside plans for an Australian feature film to begin shooting next year.

For more information, visit The Perfect Cosmetics Company.


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