In a candid address to GameStop’s employees, CEO Ryan Cohen emphasized the critical need for “extreme frugality” as the company navigates a challenging period in its history.

Cohen’s message came as GameStop continues its transformation from a traditional brick-and-mortar video game retailer into a digital-first gaming platform.

Cohen acknowledged the difficulties GameStop has faced in recent years, including declining sales and increased competition from online retailers. To secure the company’s future, he stressed the importance of prudent spending and resource allocation.

“We must be extremely frugal in our expenditures,” Cohen told employees. “Every dollar counts, and we need to make sure our investments are strategic and yield meaningful returns.”

The CEO’s call for frugality is part of GameStop’s broader effort to adapt to the changing landscape of the gaming industry. The company has been expanding its e-commerce capabilities and exploring opportunities in the rapidly growing world of esports and NFTs (non-fungible tokens).

Cohen also highlighted the significance of innovation and customer-centricity. He urged employees to think creatively and prioritize customer satisfaction as GameStop evolves to meet the evolving needs of gamers.

While the path ahead remains challenging, GameStop’s CEO expressed confidence in the company’s ability to succeed with the right strategy and a dedication to financial discipline.