Nine’s Upfronts spotlighted programming strategy, the Milano Olympics, and $4B revenue loss from under-investment in long-form video.

Nine held its Upfronts presentation today, showcasing its programming strategy for the year ahead.

The event took place at Carriageworks in Sydney, with the Milano Winter Olympics highlighted as key content among other offerings.

Nine’s new research identifies $4 billion in potential revenue loss due to under-investment in long-form video from brands. It positions Total TV as an essential engine for business growth, urging marketers to recognise its full impact.

#nine #media #broadcast #tv #realitytv #tickernews

Europe to increase military aid to Ukraine; Tomahawk missile support undecided before Trump-Zelensky talks, says Hegseth.

Defence Secretary Pete Hegseth confirms Europe will ramp up military aid to Ukraine as NATO ministers meet in Brussels, though Tomahawk missile support remains undecided ahead of Trump–Zelensky talks.

#Ukraine #NATO #Trump #Zelensky #Russia #Defence #Missiles #Hegseth #Europe #WorldNews

Gold prices soar, raising concerns of a possible correction as analysts warn the rally may not last. #Gold #Markets #Investing

Gold prices are skyrocketing at an unprecedented pace, sparking concerns that the rally may not last, with analysts warning of a potential market correction ahead.

#Gold #Markets #Investing #Finance #Economy #Inflation #PreciousMetals