Facebook takes advertising to new dimensions with VR ad trials

Published

3 years ago

June 21, 2021

Facebook is testing VR ads inside its Oculus Quest virtual reality headset system

Facebook founder Mark Zuckerberg is breaking his previous promise that VR Oculus Quest apps will remain ad-free.

The company is describing the ad roll-out as an ‘experiment’. The ads are already appearing in a game called Balston, with other developers rolling out similar ads.

Facebook says it will listen to feedback before launching the virtual reality ads more widely, and will continue testing new ad formats “that are unique to VR”.

Oculus says “We’re exploring new ways for developers to generate revenue – this is a key part of ensuring we’re creating a self-sustaining platform”.

Related Topics:advertising Facebook oculus quest virtual reality

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The biggest entertainment industry continues studio closures

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11 hours ago

May 10, 2024

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Microsoft’s Xbox division announced the closure of several studios post their Bethesda acquisition.

Among the studio closures are Arkane Austin and Tango Gameworks.

Meanwhile, Nintendo hints at a new Switch, and PlayStation backtracks on linking Steam accounts for HellDivers 2.

Nintendo surprises with a NES Championship edition. New games this week include Crow Country, V Rising, Animal Well, and Little Kitty, Big City. #Featured #Trending

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Cyber attacks: health sector targeted

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May 10, 2024

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Cyber attacks are rife within the healthcare sector. So what’s the solution?

Cyber inSecurity dives into the challenges, solutions, and real-world applications in the fast paced world of cyber security. Hosted Nam Lam, Managing Director and Gary Savarino, Field CTO at Sailpoint.

In this episode, Gary is joined by Aaron Le Saux, ICT Architecture and Integration Manager at Calvary Health Care. #cyber insecurity