In Short:
– Australian shoppers are projected to spend $6.8 billion over Black Friday to Cyber Monday, attracting fraudsters.
– Australians are losing nearly $1,700 per person to sophisticated AI-generated scams, nearly double last year’s loss.

The Australian Retail Association projected shopper spending at $6.8 billion over Black Friday to Cyber Monday, viewed as a prime opportunity for fraudsters. According to Adyen country manager, Hayley Fisher, recent Adyen Index findings reveal Australians lost nearly $1,700 each to scams, primarily driven by AI technologies. AI advancements are making scams more convincing, leading consumers to fall victim to fraudulent emails mimicking trusted brands. Retailers face sophisticated fraud leveraging AI, with scams designed to mimic genuine shopping behaviours. The festive period is crucial for retailers seeking new customers while managing the challenge of distinguishing legitimate shoppers from fraudsters.

Consumers are advised to be vigilant during this shopping season, verifying URLs and being cautious with card details. Retailers are urged to employ advanced AI-based fraud detection tools, moving away from outdated methods that fail to combat modern fraud tactics.

Adyen implements its “Adyen uplift” method, incorporating behavioural signals to enhance fraud detection and prevention. Retailers should evaluate the effectiveness of their strategies post-Black Friday to refine approaches for Cyber Monday. Additionally, there is a push for improved customer experiences as retailers streamline payments both online and in-store to manage customer flow efficiently.

In Short:
– Small businesses outside major cities are growing due to better marketing, streamlined systems, and strategic focus.
– The internet enables regional businesses to connect with wider audiences and scale operations effectively.

Small businesses outside major cities are experiencing rapid growth due to enhanced marketing, streamlined operations, and focused strategies. Rising living costs in urban areas are prompting many entrepreneurs to seek opportunities in regional markets.The internet and technological advancements enable these businesses to reach local, national, and international audiences more easily. Transitioning from local to national mindsets is facilitated by digital marketing and online platforms.

Sarah Cann from Powered by Sarah Cann, highlights the importance of effective, integrated marketing for small businesses. She refers to this as “functional marketing,” stressing the need for a solid marketing foundation rather than reliance on trends. Expert marketing advice is recommended for sustainable growth.

Regional businesses often benefit from authenticity, as owners typically serve as the face of their brands, fostering strong connections with customers. Their agility allows them to adapt quickly compared to larger enterprises. Building community, both online and offline, is vital for cultivating loyalty and customer relationships.

Cann offers a comprehensive approach to marketing, including market research, strategy, product development, and digital advertising. She provides flexible services, functioning as a fractional chief marketing officer or collaborating with existing teams.