EU launches antitrust probe into Meta over WhatsApp AI policy

EU probes Meta’s WhatsApp AI chatbot policy for potential antitrust violations affecting third-party developers and competition.

The European Commission has opened an antitrust investigation into Meta over WhatsApp’s new AI chatbot policy. The inquiry examines whether the policy restricts third-party AI developers from accessing WhatsApp’s business tools, potentially breaching EU competition rules.

Meta updated its terms, effective January 2026, which have already barred new AI providers since October 15. The rules prohibit AI developers from using WhatsApp as their primary service, affecting a number of AI companies looking to integrate with the platform.

The EU’s competition commissioner is considering interim measures to ensure fair competition. If Meta is found in violation, it could face fines of up to 10% of its global annual revenue.

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