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Ecodownunder’s transformation from retailer to successful online store



Inspired to find the naturally better way: conversation with Russell Lamb, founder of Ecodownunder.

The world seemed focused on synthetics and creating “new” plastic textiles which flooded the market from China. By the mid-90s, thanks to technology and the growth in demand for cheaper man-made fibres, it was virtually impossible to find good quality, pure cotton sheets in Australia.

Born at the foothills of the mountains backing onto Fiordland in New Zealand, it’s no surprise that Russell wasn’t comfortable with the synthetics boom. He and his three brothers grew up by the ocean, disappearing when the school bell rang on a Friday, to explore the beaches and bluffs of this remote and rugged coastline, returning home only to get some sleep before school on a Monday.   Long summer holidays were spent working on a cousin’s farm. Some of his earliest memories conjure up images of collapsing exhausted, hot and sweaty, in the hay bales after a long day shearing sheep. To him, at times it feels like yesterday and the memories are vivid.

Those heady days came to a sudden end when school finished and he had to work full-time so that he could study at night. With a degree under his belt, he arrived in Australia 25 and broke. It didn’t take long to land his first job with the NZ founder of wool underlays. A few years later, he joined a business which imported lower quality, synthetic products from China but he didn’t feel right about it.

The freedom to roam the bush and beaches of the southern tip of South Island, had left Russell with a strong connection to the natural world and it seemed clear to him that natural fibres were the way to go. “Everyone was focusing on synthetics and the fastest way to turn products around at the lowest cost. Australia was being flooded with low quality, chemically coated sheets from China. It was a no brainer to me. Sleeping in synthetics just didn’t feel comfortable”.

Never afraid to follow his instincts, which he confesses has got him into some interesting situations over the years but concludes “things invariably work out when you’re true to yourself.”

 And Ecodownunder was born. 

Just a concept at first, “eco in our name meant to be naturally better, to use no synthetics, no harsh chemicals, nothing made in China. Australian made where possible” and the start of a long journey with a string of failures along the way!

The dream seemed simple: to create homewares from natural fibres, grown without harsh chemicals and pesticides, made into products using natural processes. But organically grown cotton was virtually unheard of at the time. Mention of it was generally met with no interest or raised eyebrows at best. But he was not deterred as he was certain it was the right path to take.

The hunt began for organic cotton which didn’t exist on a viable scale in Australia. The search took them to remote farms in northern NSW and Queensland, to an anthropologist working with farmers in Peru who had discovered naturally coloured cotton seeds in mummy wrappings. The trail moved to another farmer in Northern California, who was growing naturally coloured cotton and producing cotton fabric. They trialled organic cotton from Turkey, talked to cotton producers in Pakistan and India.

 “The concept of organic was not deemed commercial and we were viewed as time wasters. I’ve always been determined to find what I’m looking for and this was no exception.”

Research around the world was followed by a string of time-consuming failures! They partnered with a farmer in NSW to grow their own cotton crop in Australia. 6 months later, the crop failed, and a lot of money went too!

They then found naturally coloured Australian cotton, which of course was reddish brown. But it was evident that no one liked the colour! And the fact that the towels were made without using toxic dyes was clearly not enough to help sell the towels back in the 90s!

They decided to try making sheets, with naturally coloured cotton from Queensland which they sent to a cotton factory in Pakistan, but the colour failed again and just looked washed out and dirty.

Their long search continued for naturally coloured cotton and ended successfully in the middle of where Russell describes as “nowhere!” They found darker naturally coloured cotton in Arizona, which they were optimistic could be spun and woven to make sheets! They bought some cotton, shipped it to Pakistan to have it spun and woven. It made beautiful sheets which customers loved, at first. But the pigment in naturally coloured cotton is not stable and the cotton faded in the sun, although the colour returned when the fabric was washed.   

“We spent 3 years getting this far but realised these sheets were just not going to be good enough.”

Finding desirable naturally coloured cotton unearthed an interesting correlation between cotton fibre length and colour. Russell explains “the brighter coloured cottons seemed to have shorter fibre lengths, which made sense when you look at the traditional rich, bright colours used by the Mayans which created a coarser fabric. We needed long staple fibres to create quality cotton in desirable colours!”

“These failures made them more determined to give people better sleep, naturally. 

To do this we just needed to create bedding without using synthetics and harsh chemicals.”

Like many things, their no 1 bestselling eco cotton sheets happened by accident. People wondered why these sheets were so wonderful to sleep in.  It was because of the things they didn’t do; they weren’t coated in chemicals so they could breathe, and they were made without blending the cotton with polyester. By eliminating harsh chemicals, they had inadvertently created what has become their most popular sheet! The soft smooth finish of eco cotton became their signature. 

“We knew we’d created great sheets when people came back to buy more.”

The search for quality organic cotton ended in India where they finally found a partner who was able to produce Ecodownunder’s organic cotton bedding and maintain the quality they had committed to at an affordable price. In producing organic cotton sheets, they again had a lucky break, as they were the perfect alternative to eco cotton sheets. As Russell explains “our eco cotton has a soft, smooth, almost silky feel but some people prefer a crisp hotel finish which is why they choose our organic cotton sheets.”

The eco in Ecodownunder continues to be at the heart of the business as they develop their natural range of bed and bath linen which uses either organic or eco cotton.

“We know we’re not perfect, but we continually assess and look to improve the way we do things at every level of the business. A high for us was eliminating single use plastic from our stores. We redesigned our packaging and our bedding is now delivered to customers in organic cotton reusable shopping bags.  

We’re a family run Australian business, and live, work and spend any spare moments by the sea. It’s why we’re so passionate about alternatives to synthetics and plastics. Between us, we’re on the water most days, surf boat rowing somewhere between Palm Beach and Manly, depending on surf and wind conditions!  Every day we become more determined as we see particles of plastic stuff floating in the ocean and washing up on our beaches.

Downunder – we produce within Australia when it makes sense to do so. Our comfort range uses the finest natural fibres, made in Australia, which we believe grows the best wool to be found anywhere in the world.

Ecodownunder | Since 1997

25 years ago we couldn’t find luxurious pure cotton sheets that were not blended with synthetics and produced without harsh chemical treatments. Frustration at the poor quality of bed and bath products available in Australia was the impetus for Ecodownunder, and the creation of the best quality bed and bath collection made without harsh chemicals and synthetics.

For more information, head to their website.

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Transforming Diversity with Impactful Passion



Passion-driven journey, impactful initiatives practical advice for navigating diversity and inclusion

Passion-driven journey unveils impactful diversity and inclusion initiatives with practical advice

Embarking on a passion-driven journey toward inclusivity, advocates for diversity and inclusion are making waves with impactful initiatives. Whether through community-driven projects or organisational changes, these advocates are transforming rhetoric into reality. In recent discussions, key figures have shared practical advice for navigating the complex landscape of diversity and inclusion. They emphasise the need for genuine commitment, urging individuals and organisations to move beyond superficial gestures.
As these advocates mark milestones in their journeys, their insights become crucial guideposts for others navigating similar paths. This passion-fueled movement not only celebrates achievements but also inspires a collective commitment to fostering genuine diversity and inclusion in every sphere of life.

For more we are joined by Julie Fisher who shares her remarkable journey as a dedicated advocate for diversity and inclusion.

Fisher discusses her transition to becoming a keynote speaker, the transformative impact of hosting a local disability expo, and her approach to addressing misconceptions and biases in radio shows and workshops. #Diversity #inclusion

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Condolences flow for investment icon Charlie Munger



Investment legend Charlie Munger, renowned for his wisdom and influence in the world of finance, has passed away at the age of 99.

The news of his death has prompted an outpouring of tributes from business leaders, investors, and admirers around the globe.

Munger, best known as Warren Buffett’s right-hand man and vice chairman of Berkshire Hathaway, leaves behind a legacy of unparalleled success and a treasure trove of investment insights. His timeless wisdom on value investing, rational decision-making, and the importance of lifelong learning has inspired countless individuals in their pursuit of financial excellence.

Notable figures like Warren Buffett, Bill Gates, and Elon Musk have expressed their deep sorrow at Munger’s passing. Buffett, his close friend and business partner, referred to Munger as his “partner in all things important” and praised his unparalleled intellect and integrity.

As the world mourns the loss of this investment sage, many are left wondering about the future of Berkshire Hathaway and the investment world as a whole. Munger’s legacy is sure to endure, but how will his absence impact the strategies and decisions of those who looked up to him for guidance?

“Charlie Munger was a legendary figure in the investment community,” said Brian Moynihan, the CEO of Bank of America, adding that “there are many who benefited greatly from his wisdom”.

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Game-changing biotech breakthrough targets pancreatic cancer



Biotech breakthrough has Pancreatic Cancer in its sights with new treatments

Pancreatic Cancer, ranking as the third leading cause of cancer-related deaths in Australia, grapples with a disheartening 11.5% survival rate—one of the lowest among malignancies. Compounding the issue, late-stage diagnosis and a lack of awareness regarding early signs and symptoms contribute to the grim prognosis. The available treatment options for pancreatic cancer are not only limited but also exhibit a worrying lack of efficacy.

However, a ray of hope emerges from groundbreaking biotechnological advancements that have recently surfaced. These innovations offer the potential to eradicate cancer with minimal side effects, marking a significant stride in the quest for more effective treatments.

As the world observes November as World Pancreatic Cancer Awareness Month, the spotlight falls on Johnny Quattro from VentureCrowd. He shares insights into EnGeneIC’s latest success, shedding light on the strides being made in the realm of biotechnology to combat pancreatic cancer. This promising development underscores the importance of raising awareness, fostering early detection, and advancing cutting-edge treatments to improve the outlook for those affected by this formidable disease.

Presented by VentureCrowd – To find out more about Conscious Investing, head to

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