Is marketing going too far?

Duolingo is accused of trying too hard to master social media following a recent tweet.

The tweet in question features a clip from the 2010 Nickelodeon Kid’s Choice Awards, which shows popstar Katy Perry getting a face full of green slime.

That clip has done the rounds on socials for years but now Duolingo has tapped into meme humour.

“hold up is that my —” the company tweeted.

“we’re all thinking it, i just said it,” the Duolingo owl wrote in a suggestive and rather controversial tweet (insinuating the green slime is the owl’s Duolingo ejaculation)

GIZMODO news reported edgy brand Twitter is nothing new— with many famous icons tweeting like a human and appealing to gen-z.

With the rise of TikTok – the strategy is simple: Stop making yourself look like a brand, Gizmodo says because an “increasingly edgy brand presence is a slippery slope.”

Brands across the world are quickly learning that the best way to advertise is to go viral, and TikTok comment sections and Twitter timelines are the best billboards.

So which edge of the fence do you sit on when it comes to being edgy online for clicks?