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Digital strategies for growth

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A love affair with DATA, not opinions.

With everything in the digital world trackable and measurable, there’s more information about your customers than ever before. That’s why a business that can successfully and consistently extract insights from their data has a major advantage over one that doesn’t.

As a result, we’ve built our entire agency on intimately understanding your customers and their online behaviour, balancing actionable insights with technical excellence and strategic thinking to help you meet your goals.

What sets Yoghurt apart is that data, not opinions, drive our strategies. Being ‘data-driven’ is no longer a buzzword but rather an essential lifestyle choice for us as an agency. We use data as our compass.

And while it’s rare to find a group of people who understand numbers and still have the charm and charisma of old-school marketers, we believe that brilliant digital work happens when cutting edge analysis and full-flavoured personality are brought together. Welcome to Yoghurt.

For more information, head to https://www.yoghurtdigital.com.au/

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Leaders

Franchising vs. Independent: key differences to choosing the right SMB model

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With latest Australian Federal budget, many SMB’s are weighing their options when selecting a suitable business model.

Franchising provides brand recognition, operational support, and economies of scale but involves ongoing fees.

Independent businesses offer full control and profit retention but face higher costs and regulatory challenges.

For risk and reward, the franchising model reduces risk through established practices and support but involves ongoing fees and profit-sharing with the franchisor.

On the alternative, independent businesses retain full control of profits but face higher risks and responsibilities in managing the business.

Sonia Shwabsky, CEO at Kwik Kopy Australia, joins to share her key insights on SMB’s. #featured

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Biden fails to mitigate growing campaign concerns after public news conference

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President Biden does little quell election campaign concerns after he mixes up Vice President Kamala Harris, and his Republican rival Donald Trump in a high stakes news public conference

This latest error has intensified concerns about Biden’s fitness for office, with critics questioning his mental acuity and ability to lead effectively.

Supporters argue that occasional slip-ups are natural but insist that Biden remains the strongest candidate against Trump. #featured #trending #ticker news

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Comedy creator reveals the secrets behind her social media success and future ventures

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A look behind the curtain with one of Australia’s most exciting multitalented creators.

The Creator Economy is a behind the scenes look at the world content creation and the power of influencer marketing. Joined by a diverse range of viral guests, each episode explores the journey’s of inspiring personalities engaging millions across the globe and what it takes to captivate your audience.

Hosted by Natalie Giddings, CEO at Hoozu.

In this episode, Natalie is joined by comedian, writer and content creator, Samantha Andrew. #creator economy

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