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Leaders

Compelling personal branding

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Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years.  As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

Claire is also a former model and actress. She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

For more information, head to https://clairebahn.com/

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Leaders

How tech CEOs became “thrill seeking bros”

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Right now the news is dominated by headlines featuring tech titans indulging in extreme hobbies or eccentric behaviors.

Now there’s a growing call for a different breed of leader in the tech industry.

From Mark Zuckerberg’s foray into combat sports to Elon Musk’s controversial tweets and public antics, the archetype of the risk-taking, thrill-seeking CEO seems to be in vogue.

Meta boss Mark Zuckerberg.

However, amidst the spectacle, there’s a clamor for a return to a more grounded and mature leadership style.

The tech industry has long been associated with innovation, disruption, and the celebration of the unconventional.

Indeed, many of the most successful companies have been founded and led by individuals who embody these qualities.

However, as the industry matures and faces increasing scrutiny from regulators, investors, and the public, there’s a growing recognition of the need for a different kind of leadership.

Personal pursuits

Mark Zuckerberg, the founder and CEO of Meta Platforms Inc. (formerly Facebook), has garnered attention not just for his company’s groundbreaking technologies, but also for his personal pursuits outside the boardroom.

From participating in high-intensity combat sports to embarking on cross-country listening tours, Zuckerberg’s actions have often raised eyebrows and invited criticism.

While some argue that his willingness to embrace risk and push boundaries is emblematic of the entrepreneurial spirit, others question whether such behavior is appropriate for the leader of a multi-billion dollar corporation with significant societal impact.

Similarly, Elon Musk, the enigmatic CEO of Tesla Inc. and SpaceX, has cultivated a reputation for his eccentricities and unconventional antics.

Twitter spats

Whether it’s smoking marijuana during a podcast interview or engaging in Twitter spats with critics and regulators, Musk’s behavior has sometimes overshadowed his company’s technological achievements.

While his fans laud him as a visionary and a maverick, skeptics worry that his unpredictable behavior could undermine investor confidence and tarnish the reputation of the companies he leads.

Critics argue that the cult of personality surrounding figures like Zuckerberg and Musk has created a distorted image of what it means to be a successful tech CEO.

Instead of valuing prudence, integrity, and long-term strategic thinking, the focus has shifted to spectacle, bravado, and short-term gains.

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Leaders

Elon Musk showed Don Lemon his achilles’ heel: Losing his temper

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Confidence is an indispensable quality in a leader. It’s what propels them forward, inspires others, and fuels innovation.

Elon Musk, with his bold vision and audacious ventures, epitomises this trait.

Yet, recent events demonstrate that even the most confident leaders have their Achilles’ heel. For Musk, it’s his tendency to lose his temper.

It’s gives his competitors and detractors an immediate advantage.

In the unfolding saga between Musk and Don Lemon, we witness the dichotomy of Musk’s personality.

On one side, there’s the charming billionaire, adept at persuasion and wooing even the skeptics.

Elon Musk and Don Lemon sit down for an interview.

Musk’s efforts to bring Lemon onboard his platform, X, initially showcased his persuasive charm.

Lemon, known for his fearless journalism and commitment to diverse viewpoints, seemed like a perfect fit for Musk’s vision of X as a platform for all voices. The modern-day town square.

Count to ten

However, Musk’s charm swiftly gave way to rashness.

After a seemingly aggressive interview with Lemon, Musk’s impulsive decision to cancel the contract via an angry text to Lemon’s agent exposed a glaring weakness in his leadership style.

In that moment, Musk abandoned the carefully cultivated image of an “open leader” and instead revealed a volatile temperament that sits at odds with the responsibilities of owning a massive communication platform like X.

Emotional intelligence

Leadership demands more than just confidence; it requires emotional intelligence and composure, especially in the face of adversity.

Musk’s outburst not only undermined his credibility but also validated the concerns of his detractors.

Don Lemon, once hopeful about the potential of X to amplify diverse voices, now stands as a testament to Musk’s inability to maintain stability and reliability. And that is bad news for the platform, still trying to win back dubious advertisers.

Here’s a question for Musk – Would Bob Iger explode this way?

Musk’s erratic behavior undermines the trust of advertisers, content creators, and users alike. The abrupt cancellation of Lemon’s contract casts doubt on X’s credibility as a platform committed to fostering open dialogue.

Instead of being a beacon of inclusivity, X now appears as yet another casualty of Musk’s mercurial temperament.

There’s no doubt that Don Lemon went into this interview to achieve something. He showed confidence in his questions, calmness in his mannerisms, and objectivity in grilling the man who had just hired his show.

I don’t admire the amount of stress Musk must be under. Tesla’s share price has been tanking, SpaceX rockets blow up, and he’s under pressure over Starlink’s role in the Middle East war and Ukraine. Imagine the stuff we don’t know.

But in this interview, Musk fell over, showing the weakness of under pressure tech titans owning big platforms.

And that is a lesson for us all.

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Leaders

Janine Allis, Founder of Boost Juice – talks challenges and new flavours

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It’s been 24 years since Janine Allis created Boost Juice, which has transformed the health industry.

In an interview with Ticker Founder Ahron Young, Janine Allis, the vibrant founder of Boost Juice, shared insights into the company’s ethos, challenges, and exciting new developments.

Renowned for its innovative flavors and commitment to health-conscious choices, Boost Juice continues to grow worldwide.

When questioned about the role of cheekiness in Boost Juice’s brand identity and the balance between trendiness and timeless flavor, Allis explained the importance of staying true to the brand’s essence while adapting to evolving consumer preferences.

Reflecting on the past five years, Allis acknowledged the challenges posed by the pandemic but remained optimistic about the future.

“If you’ve got the right brand that has that magic dust that people say ‘I don’t know how it works but it works’, then there are people out there who still want a franchise,” Allis told Ticker.

She unveiled Boost Juice’s latest creations, the Pash & Splash and Sea & Tea ranges, inspired by a commitment to both flavor innovation and health consciousness.

Addressing the current economic climate, Allis highlighted the dual challenges of navigating post-pandemic recovery and inflation.

Despite these hurdles, she expressed confidence in the resilience of businesses and entrepreneurs, drawing from her own experiences over the past 24 years.

Boost Juice’s penchant for experimentation and unexpected flavors has been a cornerstone of its success.

Allis revealed that the drive to innovate stems from a desire to delight customers and stay ahead of the curve while maintaining the brand’s core values.

In response to inquiries about sustainability and health-conscious trends, Allis discussed Boost Juice’s alignment with these principles, including the incorporation of seaweed in its new flavors. #featured

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