CNN’s premium streaming service CNN+ has officially launched, debuting with about a dozen weekly shows and more than one thousand hours of on-demand content

In a shake up, the network has a Reddit-like interactive tool for asking reporters and guests questions about the day’s biggest news.

Now the question is, can the CNN brand beat out other often freely available options?

CNN Plus will cover cable sibling but also new shows from Audie Cornish, Anderson Cooper, and Jake Tapper, among others.

Robyn Peterson, chief technology officer at CNN, says “It’s not really a second newsreel.”

“We view CNN Plus as being additive. It’s a totally new thing that’s a complimentary product to CNN on linear television.”