Chinese tourists have made a notable return to international travel, bringing hope to economies heavily reliant on their spending power.

However, retailers and businesses that once thrived on Chinese visitors are finding themselves facing a new reality.

While the tourists are back, their shopping habits have undergone a significant transformation.

In the wake of the COVID-19 pandemic, many countries had come to depend on Chinese tourists’ shopping sprees, from luxury boutiques in Paris to electronics stores in Tokyo.

However, recent data suggests that these travelers are now more focused on experiences, cultural immersion, and local cuisine than splurging on high-end products.