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“Can’t beat ’em, buy ’em”: Disney tapping into the booming gaming market

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Disney has announced its decision to acquire a $1.5 billion stake in Epic Games, the developer behind the popular video game Fortnite.

While the details of the investment remain undisclosed, the partnership signals a strategic shift for Disney toward the rapidly expanding realm of gaming.

But what prompts such a move, and what does it mean for both companies?

Tapping into the Booming Gaming Market

The gaming industry has experienced exponential growth in recent years, with revenues surpassing those of the film and music industries combined.

With an ever-expanding audience of gamers across all demographics, gaming has become a lucrative market ripe for exploration.

By investing in Epic Games, Disney gains access to a vast and engaged player base, offering new avenues for content distribution and revenue generation.

Disney’s Portfolio

Disney’s investment in Epic Games aligns with its broader strategy of diversification and expansion beyond traditional entertainment domains.

As streaming services continue to reshape the media landscape, Disney seeks to bolster its presence in digital entertainment by tapping into the thriving gaming market.

By forging partnerships with leading gaming companies like Epic Games, Disney can strengthen its position as a multifaceted entertainment powerhouse capable of catering to diverse consumer interests.

A new generation

Epic Games’ Fortnite has emerged as a cultural phenomenon, attracting millions of players worldwide and serving as a platform for virtual concerts, movie screenings, and branded collaborations.

While many teenagers are unlikely to have heard of The Little Mermaid, they’ve definitely invested time in playing Fortnite.

Disney’s extensive portfolio of intellectual properties, including iconic characters and franchises, presents opportunities for synergistic partnerships within the Fortnite universe.

By leveraging its vast library of content, Disney can introduce its beloved characters and worlds to the gaming community for the next generation of viewers.

Digital Footprint

Establishing a strong digital presence is paramount for entertainment companies seeking to reach audiences beyond traditional channels.

By investing in Epic Games, Disney gains access to a robust digital platform with a global reach, providing opportunities for cross-promotion, content distribution, and interactive experiences.

Through collaborations with Epic Games, Disney can expand its digital footprint and engage with audiences in innovative ways, further cementing its relevance in the digital entertainment landscape.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Israel and Hamas agree to landmark hostage deal

Israel and Hamas agree to release hostages in U.S.-brokered deal, marking a potential turning point in Gaza conflict.

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Israel and Hamas agree to release hostages in U.S.-brokered deal, marking a potential turning point in Gaza conflict.


In a major diplomatic breakthrough, Israel and Hamas have agreed to release all remaining Israeli hostages under a U.S.-brokered framework. The deal pairs prisoner exchanges with an Israeli troop pullback and expanded aid access, marking a potential turning point in the two-year Gaza conflict.

The agreement, set for approval by Israel’s cabinet, could pave the way for lasting peace if both sides uphold the terms. It follows weeks of negotiations led by U.S. envoys and regional mediators in Egypt, Qatar, and Türkiye.

As international agencies prepare to facilitate aid and logistics, the world watches to see whether this fragile deal can hold and bring relief to millions affected by the war.

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Google leads Australia media tax rankings

Google leads in Australian media tax payments, unlike Netflix and others, igniting discussions on fairness and corporate responsibility.

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Google leads in Australian media tax payments, unlike Netflix and others, igniting discussions on fairness and corporate responsibility.


Google is currently on the of top of Australian media tax payments, while Netflix, Dentsu, and Singtel pay nothing, sparking a fresh debate over fairness and corporate responsibility in the industry.

#TaxTransparency #Google #Netflix #CorporateResponsibility #AustraliaBusiness


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Trump eyes Middle East visit as Gaza ceasefire talks advance

Trump may visit Middle East this weekend as Kushner seeks Gaza ceasefire amid positive Egypt talks and Turkey’s confirmation.

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Trump may visit Middle East this weekend as Kushner seeks Gaza ceasefire amid positive Egypt talks and Turkey’s confirmation.


President Trump may visit the Middle East this weekend as Jared Kushner and envoy Steve Witkoff push for a Gaza ceasefire.

Recent Egypt talks and cooperation from Israel and Hamas raise hopes for a deal, with Turkey confirming progress.

#GazaCeasefire #TrumpMiddleEast #Kushner #PeaceTalks #IsraelHamas


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