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“Can’t beat ’em, buy ’em”: Disney tapping into the booming gaming market

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Disney has announced its decision to acquire a $1.5 billion stake in Epic Games, the developer behind the popular video game Fortnite.

While the details of the investment remain undisclosed, the partnership signals a strategic shift for Disney toward the rapidly expanding realm of gaming.

But what prompts such a move, and what does it mean for both companies?

Tapping into the Booming Gaming Market

The gaming industry has experienced exponential growth in recent years, with revenues surpassing those of the film and music industries combined.

With an ever-expanding audience of gamers across all demographics, gaming has become a lucrative market ripe for exploration.

By investing in Epic Games, Disney gains access to a vast and engaged player base, offering new avenues for content distribution and revenue generation.

Disney’s Portfolio

Disney’s investment in Epic Games aligns with its broader strategy of diversification and expansion beyond traditional entertainment domains.

As streaming services continue to reshape the media landscape, Disney seeks to bolster its presence in digital entertainment by tapping into the thriving gaming market.

By forging partnerships with leading gaming companies like Epic Games, Disney can strengthen its position as a multifaceted entertainment powerhouse capable of catering to diverse consumer interests.

A new generation

Epic Games’ Fortnite has emerged as a cultural phenomenon, attracting millions of players worldwide and serving as a platform for virtual concerts, movie screenings, and branded collaborations.

While many teenagers are unlikely to have heard of The Little Mermaid, they’ve definitely invested time in playing Fortnite.

Disney’s extensive portfolio of intellectual properties, including iconic characters and franchises, presents opportunities for synergistic partnerships within the Fortnite universe.

By leveraging its vast library of content, Disney can introduce its beloved characters and worlds to the gaming community for the next generation of viewers.

Digital Footprint

Establishing a strong digital presence is paramount for entertainment companies seeking to reach audiences beyond traditional channels.

By investing in Epic Games, Disney gains access to a robust digital platform with a global reach, providing opportunities for cross-promotion, content distribution, and interactive experiences.

Through collaborations with Epic Games, Disney can expand its digital footprint and engage with audiences in innovative ways, further cementing its relevance in the digital entertainment landscape.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Trump escalates pressure on the Federal Reserve with Powell probe

Trump administration investigates Fed Chair Powell, raising concerns over political pressure on monetary policy and economic stability.

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Trump administration investigates Fed Chair Powell, raising concerns over political pressure on monetary policy and economic stability.


The Trump administration has launched a criminal investigation into Federal Reserve Chair Jerome Powell, dramatically escalating tensions between the White House and the central bank.

The probe centres on Powell’s testimony over a controversial renovation of the Federal Reserve’s headquarters, raising alarm over whether political pressure is being applied to monetary policy decisions.

The move has sparked fierce debate in Washington, with critics warning it could undermine investor confidence and destabilise economic expectations.

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#FederalReserve #JeromePowell #DonaldTrump #USPolitics #MonetaryPolicy #Markets #Inflation #TickerNews


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Iran at a crossroads as White House weighs nuclear talks and military action

White House considers Iranian nuclear talks proposal amid rising tensions, balancing military options with diplomacy.

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White House considers Iranian nuclear talks proposal amid rising tensions, balancing military options with diplomacy.


The White House is considering an Iranian proposal to restart nuclear talks, opening the door to a possible diplomatic breakthrough after months of rising tension. The move signals that negotiations may still be on the table, even as uncertainty dominates Washington’s next steps.

President Trump has indicated talks could be on the horizon, but he is also openly weighing strong military options. That dual-track approach highlights the high stakes of the moment and the pressure on US leadership to balance deterrence with dialogue.

Trump is expected to meet with senior aides to discuss strategy and decide the best course of action on Iran, as global markets and allies closely watch every signal coming from the administration.

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#Iran #WhiteHouse #USPolitics #NuclearTalks #Trump #Geopolitics #GlobalTensions #TickerNews


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Sendle shuts down, small businesses left scrambling

Sendle’s sudden closure leaves small businesses reeling as they scramble for shipping solutions

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Sendle’s sudden closure leaves small businesses reeling as they scramble for shipping solutions

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In Short:
– Sendle has unexpectedly ceased operations, leaving small businesses without courier services and cancelled pickups.
– Customers are frustrated and searching for alternatives, while competitor firms are reaching out to fill the gap.
Aussie courier service Sendle has ceased operations unexpectedly, affecting many small businesses that relied on its services. Announced via email on January 11, the company warned customers that existing parcels would be delivered at the “discretion of the delivery partner.”
Additionally, all scheduled pickups from January 12 were cancelled.

Customers have been left confused and frustrated, lacking guidance on how to fulfill orders.

Sendle expressed regret for the disruption but did not provide a detailed explanation for the closure. A banner on their website confirmed the halt in services, with social media accounts disabled and customer inquiries no longer being monitored.

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The shutdown comes as Sendle had recently merged with US logistics firms to create FAST Group, but that merger has now reportedly unraveled due to financial issues.

Small business owners, many of whom had turned to Sendle for better pricing compared to competitors like Australia Post, are now scrambling to find alternative delivery options.

Unexpected Closure

Many business owners shared their experiences on social media, highlighting the immediate need to find new courier services. One owner reported significant losses and mentioned having to repackage orders that were scheduled for shipment.

The collapse of Sendle has raised concerns about job losses, though the company has not disclosed the number of affected employees.

Competitors have begun reaching out to small businesses in response to the demand created by Sendle’s sudden exit from the market.

Aramex Australia says it “is aware that Sendle has halted all bookings for parcel pick-ups and deliveries in Australia with immediate effect. Aramex recognises that this development may create uncertainty for businesses that rely on Sendle to ship their goods.”

“While Aramex cannot comment on the specific circumstances surrounding Sendle’s operations, we are ready to support e-comm and B2B businesses that are seeking an alternative courier partner moving forward. Aramex has the infrastructure, global network, national coverage and local franchise expertise in place to assist customers who need ongoing delivery services without disruption. Our priority is providing certainty, reliability and continuity of service for Australian businesses.”

“Sendle is a tech platform that has enabled business customers to book courier services. Aramex has a long history of delivering for Sendle customers. Aramex operations continue as normal, providing reliable courier services to our customers.”


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