“Can’t beat ’em, buy ’em”: Disney tapping into the booming gaming market

Published

2 years ago

February 8, 2024

Disney has announced its decision to acquire a $1.5 billion stake in Epic Games, the developer behind the popular video game Fortnite.

While the details of the investment remain undisclosed, the partnership signals a strategic shift for Disney toward the rapidly expanding realm of gaming.

But what prompts such a move, and what does it mean for both companies?

Tapping into the Booming Gaming Market

The gaming industry has experienced exponential growth in recent years, with revenues surpassing those of the film and music industries combined.

With an ever-expanding audience of gamers across all demographics, gaming has become a lucrative market ripe for exploration.

By investing in Epic Games, Disney gains access to a vast and engaged player base, offering new avenues for content distribution and revenue generation.

Disney’s Portfolio

Disney’s investment in Epic Games aligns with its broader strategy of diversification and expansion beyond traditional entertainment domains.

As streaming services continue to reshape the media landscape, Disney seeks to bolster its presence in digital entertainment by tapping into the thriving gaming market.

By forging partnerships with leading gaming companies like Epic Games, Disney can strengthen its position as a multifaceted entertainment powerhouse capable of catering to diverse consumer interests.

A new generation

Epic Games’ Fortnite has emerged as a cultural phenomenon, attracting millions of players worldwide and serving as a platform for virtual concerts, movie screenings, and branded collaborations.

While many teenagers are unlikely to have heard of The Little Mermaid, they’ve definitely invested time in playing Fortnite.

Disney’s extensive portfolio of intellectual properties, including iconic characters and franchises, presents opportunities for synergistic partnerships within the Fortnite universe.

By leveraging its vast library of content, Disney can introduce its beloved characters and worlds to the gaming community for the next generation of viewers.

Digital Footprint

Establishing a strong digital presence is paramount for entertainment companies seeking to reach audiences beyond traditional channels.

By investing in Epic Games, Disney gains access to a robust digital platform with a global reach, providing opportunities for cross-promotion, content distribution, and interactive experiences.

Through collaborations with Epic Games, Disney can expand its digital footprint and engage with audiences in innovative ways, further cementing its relevance in the digital entertainment landscape.

Trump orders Pentagon to resume nuclear testing immediately

Trump orders Pentagon to resume nuclear testing, raising concerns over arms race and global safety

Published

6 hours ago

October 31, 2025

Ticker

Trump orders Pentagon to resume nuclear testing, raising concerns over arms race and global safety

In Short:
– Trump ordered the Pentagon to resume nuclear testing, risking global tensions and retaliation from other nations.
– Proliferation concerns are rising as nuclear states modernise arsenals and the New START Treaty nears expiration.

US President Donald Trump has ordered the Pentagon to resume nuclear weapons testing immediately, aiming to align with testing programs from other countries according to the conversation.Resuming explosive nuclear tests would likely trigger retaliatory responses from nuclear-armed nations like Russia and China, worsening the arms race and increasing global risks.

The potential for worldwide radioactive fallout remains high, even for underground tests. The Comprehensive Nuclear Test Ban Treaty, signed by 187 states, prohibits such testing, yet the US remains a signatory without ratification, bound not to violate the treaty’s intent.

Nuclear weapon testing, once crucial for understanding weapon effects and military planning, has diminished. Since World War II, nuclear tests have largely focused on developing new designs. Significant environmental and health concerns led to a moratorium on atmospheric testing in the early 1960s and the Partial Test Ban Treaty in 1963.

Many countries, including the US, stopped explosive testing in the 1990s. Technological advancements allowed nations to develop nuclear weapons without the need for actual explosions.

Proliferation Risks

Nuclear proliferation continues, with all nine nuclear-armed states investing heavily in modernising their arsenals. This raises concerns about lowered thresholds for using such weapons.

Recent conflicts involving nuclear threats have escalated, and the number of nuclear weapons operationally available has begun to rise again. Russia has tested advanced nuclear weapons, while China is rapidly expanding its military capabilities.

The New START Treaty, which confines the nuclear capabilities of the US and Russia, is set to expire soon, with no successor treaty negotiations underway.

The Doomsday Clock has moved closer to midnight this year, highlighting the heightened dangers facing the world today.

Author: Tilman Ruff

Honorary Principal Fellow, School of Population and Global Health, The University of Melbourne

News

US–China trade talks are a handshake, not a deal

Trump and Xi unofficially extend tariff truce, with US concessions and Chinese commitments on soybeans, fentanyl, and rare earths.

Published

7 hours ago

October 31, 2025

ticker NEWS

Trump and Xi unofficially extend tariff truce, with US concessions and Chinese commitments on soybeans, fentanyl, and rare earths.

Presidents Trump and Xi extend their tariff truce in an informal meeting, with US cuts and Chinese promises on soybeans, fentanyl, and rare earths.

Steve Gopalan from SkandaFX cautions this is unofficial and deeper issues between the two super powers remain.

#USChina #TradeTruce #Tariffs #GlobalMarkets #Soybeans #RareEarths #UnofficialDeal #TickerNews

News

Markets cautious as rate cut hopes fade

Central banks ease rate cut hopes amid inflation and wobbling tech stocks; markets adjust to Fed’s new stance.

Published

8 hours ago

October 31, 2025

ticker NEWS

Central banks ease rate cut hopes amid inflation and wobbling tech stocks; markets adjust to Fed’s new stance.

Central banks pull back on rate cut expectations as tech stocks wobble and inflation pressures persist. Markets adjust cautiously to the Fed’s new tone.

#Markets #Fed #InterestRates #Inflation #TechStocks #CapitalMarkets #TickerNews #Economy #FinancialUpdate