BuzzFeed is set to go by on A.I-generated content, with the company to use ChatGPT to create content for the site
The media giant plans to use the service to generate quizzes and further personalise its user experience.
“If the past 15 years of the internet have been defined by algorithmic feeds that curate and recommend content, the next 15 years will be defined by AI and data helping create, personalise and animate the content itself,” BuzzFeed Chief Executive Jonah Peretti recently said.
BuzzFeed recently announced that it would be cutting 12 per cent of its workforce to rein in costs.
