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Building a digital presence with Brennen Jenkins

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Ruthleess Marketing is owned by BA Jenkins, and is a name sake of her grandmother, Ruth Lee (Ruthleess) Jenkins. The Marketing & PR firm models itself after the namesake’s livelihood by giving small business owners the opportunity to prosper by making a plan of action.

This 2x SBA certified 8(a) business is 100% black owned & woman owned by BA Jenkins of New Jersey. She advocates for the success of New Jersey businesses that it has become her business to serve the greater New Jersey area which includes; New Jersey, New York City, Pennsylvania, Delaware, and Maryland business owners.

Branding her business and herself as “I am New Jersey’s Publicist”.  

A notable year for all, Ruthleess Marketing took a difficult year in 2020 and focused on putting clients in key places. Our clients are micro and start-up businesses with little to no resources to trade lines and working capital. That is why we focus on building a public story for clientele. 

We found many small and micro businesses also have a difficult time getting accepted into prestigious communities in order to enhance their brand. By building a public face for our clients it has allowed them to attach globally renowned names to their own.

As of February 2021 we have numerous small businesses that have been inducted into the prestigious Forbes community– For(bes) the Culture. 

For more information, head to this website.

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Simple messaging solutions for small business owners

Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

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Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

In Short:
– Small business owners seek simple tech solutions for customer connections, avoiding complex systems.
– Fext offers automated messaging, allowing users to communicate efficiently without group chats.

Small business owners often seek straightforward solutions to connect with customers using minimal technology. Gonenc Mete from Fext discusses how these owners tend to avoid complex tech systems. His experience in Silicon Valley highlights the desire for simple, effective tools to manage everyday tasks.

Currently, many small business owners manage customer communications primarily through their phones. They often resort to sending repeated messages by copy-pasting, which can be time-consuming.

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The solution with Fext is a messaging automation feature. Users can compose a single message and send it to multiple recipients without the hassle of group chats..

The Fext app is available internationally, with strong user bases in Australia and New Zealand.
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Cyber security shifts redefine critical infrastructure in APAC

Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats

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Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats.

In Short:
– Cyber security incidents in Asia Pacific redefine critical infrastructure, expanding its scope beyond just industrial machinery.
– New strategies emphasise visibility to protect crucial sectors like banking, finance, and telecommunications from cyber threats.

The rise in cyber security incidents in Asia Pacific is reshaping the definition and protection of critical infrastructure. New digital and operational technology risks are prompting stakeholders to reconsider conventional beliefs that critical infrastructure is primarily industrial machinery behind high fences.

Michael Fisher from Garland Technology discusses this evolving landscape. Critical infrastructure now encompasses essential services such as banking, finance, and telecommunications, expanding beyond traditional definitions.

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The convergence of IT and operational technology (OT) networks increases cyber security risks. Many OT services were not designed with cyber security in mind, leaving them vulnerable to cyber attacks. Industries most at risk include telecommunications, banking, finance, and utilities, where any disruption can significantly impact society.

Increased Visibility

Fisher highlights that traditional cyber security alone is insufficient to secure these infrastructures. Effective protection requires a new approach focused on visibility. Garland Technology’s mission is to provide visibility to upstream cyber security platforms, eliminating blind spots.

Governments and businesses must recognise their roles in combatting cyber threats. Australia’s Security of Critical Infrastructure Act is a step towards increasing corporate responsibility in recognising critical infrastructure and ensuring compliance with security measures.


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Electric vehicles transform last mile delivery market

Electric vehicles revolutionise last mile delivery with significant growth expected in Australia as sustainability gains momentum

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Electric vehicles revolutionise last mile delivery with significant growth expected in Australia as sustainability gains momentum.

In Short:
– The shift to electric vehicles for last mile delivery is increasing, especially in Australia, driven by government initiatives.
– Challenges like costs and charging infrastructure hinder EV adoption, but advancements improve efficiency and sustainability perceptions.

The shift towards electric vehicles (EVs) for last mile delivery is accelerating globally, with Australia expected to see significant growth. Companies and retailers are increasingly adopting greener solutions, driven by supporting government initiatives.

Joe Sofra from ANC discussed the current state of the last mile EV market. He noted the global market is valued at around $30 billion and could grow three to four times over the next eight years.

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Challenges such as cost and charging infrastructure remain significant. Currently, over 100 EVs are on the road, but sufficient charging stations need to be developed, including home and public options. The unique requirements of commercial vehicles further complicate access to these facilities.Download the Ticker app

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