In a retail revolution that has surprised even seasoned shoppers, Black Friday is set to outshine Boxing Day sales this year.
Traditionally, Boxing Day has held the crown as the biggest shopping day of the year in many countries.
However, the COVID-19 pandemic has upended shopping habits, leading to a shift in consumer behavior that is reshaping the retail landscape.
The pandemic accelerated the already growing trend of online shopping. With lockdowns and social distancing measures in place, consumers turned to e-commerce in record numbers.
Black Friday, traditionally known for in-store doorbusters, has also embraced the digital realm. Retailers have adapted by offering online-exclusive deals and expanding their e-commerce infrastructure.
This year, consumers are poised to flock to Black Friday sales both in stores and online, with retailers offering deep discounts on a wide range of products.
As a result, industry experts predict that Black Friday will surpass Boxing Day in terms of sales revenue, marking a historic shift in the retail calendar.
