U.S. retail sales could reach $75 billion, fueled by inflation-conscious shoppers seeking deep discounts.
This year’s Black Friday to Cyber Monday shopping stretch is projected to set new records as inflation-weary consumers seize deals both online and in stores.
According to Bain’s Black Friday Forecast, U.S. retail sales for the weekend are expected to hit an unprecedented $75 billion.
The National Retail Federation reports this represents a 5% increase from the same period in 2023, outpacing the overall growth forecast for the holiday shopping season.
The surge highlights consumers’ eagerness to maximize value amid rising costs.
Retailers have responded with aggressive promotions to attract buyers, blending in-store experiences with robust online campaigns.
This record-breaking weekend underscores the enduring power of holiday shopping in driving economic momentum, even in challenging financial times.
