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Black Friday sickies will cost the economy millions

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Australian shoppers will spend more on this week’s Black Friday sales than Boxing Day.

New research from Finder has found one in three Australians will shop during the Black Friday sales.

The sales succeed the Thanksgiving holiday in the U.S., and marks the start of the Christmas shopping period.

The sales have taken off around the world. In fact, the festive shopping event is expected to drive the market up to US$123.9 billion internationally.

But employers will be paying a big price as staff prepare to take the day off and take advantage of those sales.

Taylor Blackburn is a personal finance expert at Finder, who said Black Friday could cost Australian employers $192 million in lost productivity/

“Employers could be facing a spike in absenteeism this Friday as Aussie’s hunt down the best end of year deals.”

Men (4%) are more likely to call in sick to hit the shops than women (3%).

This is not a new phenomenon, as over 544,000 Australian workers have called in sick to go shopping this year.

“The holidays are a notoriously expensive time of year, compounded by the spiralling cost of living so the bigger discounts on offer during Black Friday may well be too enticing to pass up.”

TAYLOR BLACKBURN, FINDER

The global retail market has changed over the past decade. A rise in instant purchases online has led to a decline in purchases made at traditional public outlets, according to Future Market Insights.

In addition, analysts believe the Covid-19 pandemic has seen a reluctance from customers to enter crowded stores.

“By luring more consumers into stores and encouraging online spending, Black Friday and Cyber Monday soon became a ‘thing’ that jumped borders to stake their claim Down Under,” said Erik Bigalk, who is a licensee at Calendar Club’s Sunshine Coast.

Finder’s research found millennials are most likely to call in sick to go shopping, with 7 per cent admitting they have taken a day off this year.

Clothing and shoes (69%), electronics and gadgets (36%), and food and alcohol (25%) remain some of the most popular items on shopping lists.

Costa is a news producer at ticker NEWS. He has previously worked as a regional journalist at the Southern Highlands Express newspaper. He also has several years' experience in the fire and emergency services sector, where he has worked with researchers, policymakers and local communities. He has also worked at the Seven Network during their Olympic Games coverage and in the ABC Melbourne newsroom. He also holds a Bachelor of Arts (Professional), with expertise in journalism, politics and international relations. His other interests include colonial legacies in the Pacific, counter-terrorism, aviation and travel.

Business

Billionaire boss pays for staff holiday to Disney

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The happiest place on earth became home to the happiest staff on earth after a boss paid for a company break

Ken Griffin is the billionaire boss who booked out an entire Disney World for his staff to cap off a successful year.

Mr Griffin is the Chief Executive at Citadel LLC—a multinational hedge fund and financial services company.

He paid for his staff to visit Walt Disney World in Florida for an all-inclusive weekend away.

“We have built the most extraordinary team not only in our history, but also in the history of finance,” he said.

Around 10,000 people attended the three-day celebrations, including families of Griffin’s staff.

He paid for airfares, hotels, parking tickets, meals and entry into the happiest place on earth.

According to The New York Post, the mega-rich boss said the company has lot to look forward to.

“We have an incredible future ahead of us—and I look forward to the chapters yet to be written.”

A range of musical acts also performed, including Coldplay, Carly Rae Jepsen and DJ Diplo, as part of the weekend of celebrations.

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Business

How did Musk lose his title as the world’s richest person?

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Elon Musk has briefly lost his title as the world’s richest person

This is all following a steep drop in the value of his stake in Tesla and his $44 billion purchase of Twitter.

Bernard Arnault, the CEO of LVMH, which includes luxury brands such as Louis Vuitton, briefly took over the title, with a personal wealth of $185 billion.

Musk has held the top position since late 2021, but has seen his wealth drop, as Tesla investors are worried that he is focused more on Twitter than the electric vehicle company.

Tesla has lost nearly half of its market value and Musk’s value has fallen approximately $70 billion since he made a bid for Twitter back in April.

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Business

Europe plans to bar Meta from using your personal data 

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Europe plans

Europe plans to bar Meta from using your personal data in major ruling

Meta will require permission from its users to serve advertisements based on their personal data, if a confidential EU privacy body has its way.

The European Data Protection Board (EDPB) has issued the agency that overseas Meta one month to issue the ruling.

This is yet another blow for Meta. The company makes around 98% of its revenue from advertising, equating to $27.16 billion in the third quarter of 2022 alone.

Meta attracts advertisers due to its ability to specifically target users based on their geographical location, age, and interests. But the company has been forced to reduce a number of its targeting options recently.

This is to avoid advertisers from targeting users based on sexual orientation, health, religion, and a number of other personal characteristics.

But this recent move from the EDPB is just another blow for the social media giant. The company also having to weather Apple’s iOS 14 update that allowed users to opt out of off app tracking, further reducing the ability for advertisers to specifically target individuals with ads.

Providing users with further control over their personal data is another evolution in the data rights discussion. The issues has been raised in various articles and documentaries, including The Great Hack

If passed, Meta users will once again be faced with the million-dollar question. Would they prefer tailored ads or ads that may not be relevant?

While regulations around data privacy will continue to evolve, advertising will never cease. This is particularly true for Meta, which relies on advertising revenue for its existence.

By Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

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