Bitcoin has achieved many firsts in its short history, a sponsored race car wasn’t on the list, until now.
The 105th running of the Indianapolis 500 featured a Bitcoin sponsored racing car in a world first.
Crossover between sport and cryptocurrency
Renowned Bitcoin podcaster Stephan Livera approves of the Bitcoin race car design but points to a building phenomenon: the crossover between sports, athletes and cryptocurrency.
“I think it’s all about the story, there’s a social element as well. People look at what celebrities and sports stars are doing,”
“I think it’s really cool how they’ve styled the car, and they’ve really gone all out” Livera added.
Because the Bitcoin logo isn’t under any copyright laws, team owner Ed Carpenter was free to go his hardest.
“I really believe that it’s the future of a lot of what our financial system is going to look like” Carpenter said.
Bitcoin car comes 8th in the race
Dutch driver Rinus Veekay looked set for victory but couldn’t find the right track position before coming home in a solid 8th place.
Could you imagine what a victory for the Bitcoin race car would do to the price?
The BTC logo was everywhere. Veekay’s fire suit was covered as were the uniforms worn by the team’s pit crew.
Also adorning the car was the number 21 to signify the total supply of BTC, being 21 million.
Not your ordinary sponsor
Strike Founder and CEO Jack Mallers was a key player in sponsoring the Bitcoin race car, and his vision offered something outside the traditional sponsor setup.
Mallers could hardly be accused of understatement when he said Carpenter “is racing for human freedom, financial literacy, financial inclusivity, and is using the platform he’s earned throughout his career to promote the most powerful message possible in pushing forward.”
So the biggest car race in America is added to a rapidly growing list combining digital currencies and sports.
Does crypto have a place in racing?
In March, Major League Baseball’s Oakland A’s announced they’ll accept Bitcoin as payment for season suites. This followed the NBA’s Sacramento King’s also allowing players and staff a bitcoin payment option.
NFL stars Tom Brady, Saquon Barkley and Russell Okung have all publicised their interest.
The growth in this space appears only heading in one direction.
Perhaps Carpenter best encapsulated the mood “We want to kiss the bricks, drink the milk, then watch Bitcoin race past $100k!”
Chiefs secure back-to-back Super Bowl titles against 49ers
Will Patrick Mahomes be hailed as one of the greatest quarterbacks in NFL history?
The Kansas City Chiefs emerged victorious once again, defeating the San Francisco 49ers 25-22 to claim their second consecutive championship.
The high-stakes game kept fans on the edge of their seats as both teams showcased exceptional skill and determination.
The 49ers, known for their strong defence, put up a formidable fight, but the Chiefs’ offensive prowess ultimately proved too much to handle.
Quarterback Patrick Mahomes led the Chiefs with a stellar performance, showcasing his prowess with strategic passes and crucial touchdowns.
As the confetti rained down on the Chiefs, celebrations erupted both on the field and among fans worldwide, marking another historic moment in the team’s legacy.
With this victory, the Chiefs solidified their status as a dominant force in the NFL, leaving fans eagerly anticipating what the future holds for this powerhouse team.
The Chiefs join the Pittsburgh Steelers of the 1970s, the Dallas Cowboys of the 1990s and New England Patriots of the 2000s and 2010s as the only NFL teams to have won three Super Bowls in a five-year span.
Amazon targets bankrupt Diamond Sports for streaming rights
Amazon considers acquisition of Diamond Sports as part of its plan to expand streaming portfolio
Sources suggest that Amazon is eyeing the streaming rights for major sports leagues including MLB, NBA, and NHL, signalling the tech giant’s strategic move into the lucrative world of live sports broadcasting.
The potential deal with Diamond Sports would provide Amazon with a significant foothold in the sports streaming market, allowing the company to offer a comprehensive range of live sports content to its Prime Video subscribers.
This move aligns with Amazon’s broader strategy to diversify its entertainment offerings and attract a wider audience. The acquisition of streaming rights for popular sports leagues could make Amazon a major player in the competitive streaming landscape.
Industry experts speculate that Amazon’s interest in Diamond Sports is driven by the desire to capture the growing market for live sports streaming, a segment that has gained immense popularity in recent years.
The acquisition would not only give Amazon access to a vast library of sports content but also position the company as a formidable competitor to traditional broadcasters in the live sports broadcasting arena.
Disney’s sport streaming goals
Disney’s ESPN may achieve a $24 billion valuation; potential suitors could involve Apple and Verizon.
In a recent financial report, Bank of America suggests that Disney’s ESPN could be on the verge of reaching a staggering $24 billion valuation. This eye-catching figure has sparked interest from potential buyers, with technology giants Apple and telecommunication leader Verizon being touted as likely contenders.
The valuation surge is attributed to ESPN’s successful digital transition, with streaming services, exclusive sports content, and expanding international markets contributing to its growth. Disney’s acquisition of 21st Century Fox’s sports networks further boosted ESPN’s portfolio, making it an attractive asset for prospective buyers.
Apple, known for its foray into content creation with Apple TV+, could leverage ESPN’s sports content to expand its media empire. Meanwhile, Verizon, with its vast telecom infrastructure and distribution capabilities, could use ESPN to enhance its content offerings and engage a broader customer base.
This development marks a pivotal moment in ESPN’s history, and its future owner could redefine the landscape of sports broadcasting. As the valuation continues to climb, all eyes are on the potential suitors and the ensuing negotiations.
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