Authorities say a frightening scam targeting mothers is on the rise, so how can you stay safe?

Criminals are constantly coming up with new ways to rob us of our hard earned cash.

One scam that’s seemingly growing in popularity at the moment is known as the ‘Hi Mum’ tactic.

Dating back to January, this particular method preys on the most sacred relationship – a bond between a mother and her child.

It alone has helped criminals steal a whopping $7.2 million from 11,000 Australians – and this is only what’s been reported to authorities.

So what is it and what do you need to be on the look out for?

Usually, the scammers will send a WhatsApp or a text message from an unknown number, impersonating a child.

It will read something along the lines of “Hi Mum, I’ve lost my phone – and I’m using this number for now.”

Once they receive a response, the criminals continue to message and eventually ask for personal information or a funds transfer.

Victims will then transfer funds to bank accounts provided, which are often fraudulent.

At this stage it’s too late, your money is gone.

So how can you protect yourself?

1. Always do your best to verify someone’s identity if they contact you out of nowhere
2. Ask the question – has your child actually lost their phone?
3. Try contacting your child another way – via social media, email or even just give them a call
4. Never send money unless you’re absolutely sure you know who you are sending it to

ACCC Deputy Chair Delia Rickard says “it’s important to stop and think if you get a message, especially on WhatsApp, because chances are it’s not your family member or friend – it’s a scammer.”

It’s scamming season and we all need to be extra vigilant.