The revival of Chinese group tours to Australia has been announced, but local tourism operators are expressing concerns about their ability to accommodate the influx of visitors.

Despite the anticipated return of these tours, the Australian tourism industry has undergone significant shifts during the pandemic, and challenges remain on the horizon.

China’s Ministry of Culture and Tourism recently lifted the ban on outbound group tours to multiple countries, including Australia, the United States, South Korea, and Japan. While this move signals positive developments in international relations, tourism professionals within Australia are grappling with the implications.

Australian Trade and Tourism Minister Don Farrell emphasized the significance of the returning Chinese tourist market and its impact on diplomatic relations. However, experts suggest that while the reopening of group tourism is a positive step, a full-scale rebound remains uncertain.

Sam Huang, a professor of tourism and services marketing at Edith Cowan University, highlighted the extent of damage inflicted upon Australia’s tourism industry during the pandemic. The departure of many industry workers and the likelihood of labor shortages are significant challenges.

Huang stressed the need for coordinated efforts across various sectors and preparation for the return of tourism groups. He cautioned that while China’s economy is slowing down, Australia’s appeal as a travel destination remains, particularly for nature-based attractions. The evolving international relations between the two countries may also influence tourists’ choices.

The gradual reopening of Australia to group tours follows a complex pattern of approvals and is seen as an indication of political and trade dynamics between China and individual nations. As the tourism industry navigates these intricate challenges, uncertainties persist about whether Chinese international tourism will fully rebound to its pre-pandemic levels.