Apple unveils new M5-powered MacBook Pro and iPad Pro

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Apple has announced new models of the MacBook Pro, iPad Pro, and Vision Pro featuring the updated M5 chip.

The devices are designed to run faster than their predecessors and include advanced features aimed at enhancing user experience.The new MacBook Pro starts at $1,599, the 11-inch iPad Pro at $999, and the Vision Pro at $3,499 with a Dual Knit Band.

The devices are available for preorder and will be on sale from October 22.

This launch follows the September release of the iPhone 17 and Apple Watch Series 11. Apple’s December quarter typically sees the highest sales, fueled by holiday shopping, prompting the company to update its popular products during this season.

Powerful Chip

The M5 chip delivers quadrupled peak compute performance over the previous M4, enhancing the capabilities of AI workloads significantly. Apple’s senior vice president of Hardware Technologies, Johny Srouji, indicated that the chip greatly improves performance, particularly for the new 14-inch MacBook Pro.

Analysts are closely monitoring these releases, as they examine whether Apple is adjusting prices in response to tariffs affecting semiconductors. Notably, the starting prices for the M5 models remain consistent with earlier versions.

While iPads and MacBooks are not as vital as iPhone sales, they contribute substantially to Apple’s revenue.

The company reported an 8% decline in iPad sales during the June quarter, while Mac sales saw a year-over-year increase.

Apple does not disclose Vision Pro sales figures, but this device is estimated to generate negligible revenue compared to iPhone sales, which comprised over 47% of the June quarter’s revenue.