Connect with us

Business

Apple unveils its latest tech, but is it worth the price tag?

Published

on

Apple unveils its latest tech at Apple Park, revealing new iPhones, Watches and AirPods

Well if you’re a die hard Apple fan, today is like Christmas. The tech giant has unveiled a whole host of new products from Apple Park. So at a glance, what can we get our hands on?

As expected, Apple revealed its new iPhone 14 and iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. Following these devices are the Apple Watch Ultra, the Apple Watch Series 8, the Apple Watch SE and redesigned AirPods Pro.

Apple launches the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max

So let’s break it down for you, starting with the iPhone.

The iPhone 14 Pro is the company’s top of the range smartphone. There are two versions, the smaller 6.1 inch device and the premium ‘Max’ version sitting at 6.7 inches. But you’ll pay extra for that. The iPhone 14 Pro will starts at $999, and the bigger model starts at $1099, which is the same price as last year’s devices. In the U.S. at least.

Some new key features include an always-on display and a new low-power mode. They’re also powered by the A16 Bionic chip, have an incredible 48-megapixel camera and improved low-light photography. If you’re desperate to buy, don’t worry, you won’t have to wait very long. The phones will be available for preorder on Friday and will ship the following week.

AirPods Pro get an update

Next is the product many Apple fans have been crying out for. I’m of course talking about the redesigned AirPods Pro. The new model of the wireless earbuds with noise-cancelling capabilities comes at a cost $249 and goes on sale on Sept 23.

Apple’s CEO Tim Cook says the new buds have better sound quality and clarity, thanks to the new Apple H2 chip and the noise cancelling is reportedly twice as good as before. They also sport touch control to adjust volume, longer battery life with up to 6 hours listening time and a speaker added to the case.

From an external perspective, the design is pretty much the same as before. The AirPods Pro have Apple’s signature stem and only come in white. There were also rumours this latest version would have  higher-resolution audio, but sadly this isn’t the case. Regardless, Apple says the updates are significant.

Say hello to the new Apple Watch line-up

Let’s wrap up today’s Apple launch with the famed Apple Watch. At the pointy end is the Apple Watch Ultra, which is a high-end device targeted towards outdoor athletes and go-getters. It has a new design, bigger screen, and titanium case.

The watch face also includes more information, including a compass, and even new orange “action” button for use while working out or wearing gloves. And if you like diving, don’t fret, it will also show you how deep you are when swimming. Pricing starts at $799 and the product will hit shelves on September 23.

On the other end of the spectrum is the Apple Watch SE, which is the low-cost version for those on a budget. It’s been redesigned to include a bigger screen, heart rate notifications and fall detection. It starts at just $249, making it an affordable entry-level device.

Finally there’s the Series 8. Apple COO Jeff Williams says it’s more durable and even has a new temperature sensor to help track women’s health, including ovulation.Coming in four unique colours in aluminium and three in stainless steel, there’s a big collection to chose from. Pricing starts at $399.

William is an Executive News Producer at TICKER NEWS, responsible for the production and direction of news bulletins. William is also the presenter of the hourly Weather + Climate segment. With qualifications in Journalism and Law (LLB), William previously worked at the Australian Broadcasting Corporation (ABC) before moving to TICKER NEWS. He was also an intern at the Seven Network's 'Sunrise'. A creative-minded individual, William has a passion for broadcast journalism and reporting on global politics and international affairs.

Business

Billionaire boss pays for staff holiday to Disney

Published

on

The happiest place on earth became home to the happiest staff on earth after a boss paid for a company break

Ken Griffin is the billionaire boss who booked out an entire Disney World for his staff to cap off a successful year.

Mr Griffin is the Chief Executive at Citadel LLC—a multinational hedge fund and financial services company.

He paid for his staff to visit Walt Disney World in Florida for an all-inclusive weekend away.

“We have built the most extraordinary team not only in our history, but also in the history of finance,” he said.

Around 10,000 people attended the three-day celebrations, including families of Griffin’s staff.

He paid for airfares, hotels, parking tickets, meals and entry into the happiest place on earth.

According to The New York Post, the mega-rich boss said the company has lot to look forward to.

“We have an incredible future ahead of us—and I look forward to the chapters yet to be written.”

A range of musical acts also performed, including Coldplay, Carly Rae Jepsen and DJ Diplo, as part of the weekend of celebrations.

Continue Reading

Business

How did Musk lose his title as the world’s richest person?

Published

on

Elon Musk has briefly lost his title as the world’s richest person

This is all following a steep drop in the value of his stake in Tesla and his $44 billion purchase of Twitter.

Bernard Arnault, the CEO of LVMH, which includes luxury brands such as Louis Vuitton, briefly took over the title, with a personal wealth of $185 billion.

Musk has held the top position since late 2021, but has seen his wealth drop, as Tesla investors are worried that he is focused more on Twitter than the electric vehicle company.

Tesla has lost nearly half of its market value and Musk’s value has fallen approximately $70 billion since he made a bid for Twitter back in April.

Continue Reading

Business

Europe plans to bar Meta from using your personal data 

Published

on

Europe plans

Europe plans to bar Meta from using your personal data in major ruling

Meta will require permission from its users to serve advertisements based on their personal data, if a confidential EU privacy body has its way.

The European Data Protection Board (EDPB) has issued the agency that overseas Meta one month to issue the ruling.

This is yet another blow for Meta. The company makes around 98% of its revenue from advertising, equating to $27.16 billion in the third quarter of 2022 alone.

Meta attracts advertisers due to its ability to specifically target users based on their geographical location, age, and interests. But the company has been forced to reduce a number of its targeting options recently.

This is to avoid advertisers from targeting users based on sexual orientation, health, religion, and a number of other personal characteristics.

But this recent move from the EDPB is just another blow for the social media giant. The company also having to weather Apple’s iOS 14 update that allowed users to opt out of off app tracking, further reducing the ability for advertisers to specifically target individuals with ads.

Providing users with further control over their personal data is another evolution in the data rights discussion. The issues has been raised in various articles and documentaries, including The Great Hack

If passed, Meta users will once again be faced with the million-dollar question. Would they prefer tailored ads or ads that may not be relevant?

While regulations around data privacy will continue to evolve, advertising will never cease. This is particularly true for Meta, which relies on advertising revenue for its existence.

By Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

Continue Reading
Live Watch Ticker News Live
Advertisement

Trending Now

Copyright © 2022 The Ticker Company PTY LTD