In a recent announcement during Apple’s annual shareholder meeting, CEO Tim Cook revealed that the tech giant intends to provide more insight into its utilization of generative artificial intelligence later in the year.

Cook expressed Apple’s enthusiasm for the potential of generative AI, highlighting its capacity for breakthroughs in productivity and problem-solving.

Despite lagging behind competitors like Microsoft and Google in incorporating generative AI into products, Cook assured shareholders of Apple’s ongoing investment in this area.

“While AI is already integrated into Apple’s products behind the scenes, we are committed to unveiling more explicit AI features in the near future,” Cook stated.

Enhanced search

Apple’s plans reportedly include utilising AI to enhance data search capabilities across its devices, a move previously hinted at by Bloomberg.

Cook emphasised the prowess of Apple silicon-powered Macs as leading AI machines in today’s market.

However, shareholders voted against a proposal urging Apple to disclose further details about its AI practices and ethical guidelines.

The proposal, presented by the pension trust of AFL-CIO, America’s largest labor union federation, sought transparency regarding AI usage and ethical considerations within Apple’s operations.

Similar propositions have been raised at other tech firms, indicating growing concerns over AI ethics and transparency. AFL-CIO’s request specifically called for disclosures on AI training procedures and guidelines for utilizing copyrighted materials and personal likenesses.