Amazon is rebranding its free-to-stream service from IMDb TV to Amazon Freevee
The tech giant jumped into the ad-supported video streaming market three years ago.
Back in 20-19 the service was launched as IMDb Freedive.
Next week, it will transform to become Amazon Freevee.
Ad-based, on-demand offerings are on the rise in a market that’s filled with subscription services.
“Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV,”Ashraf Alkarmi, director of Freevee, says.
Amazon is trying to play both sides of the streaming market.
Its Prime Video service is available through a monthly subscription, competing with the likes of Netflix and Disney plus.
“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” Jennifer Salke, head of Amazon Studios, said on Wednesday.
“We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”
Paid subscription services still dominate the streaming space, according to data from Nielsen, around 34 per cent of U.S households use ad-supported streaming services.
Deepfakes are taking over Hollywood
Deepfakes are the online phenomenon changing the way in which we consume and trust social media
Have you ever scrolled through social media and found a celebrity selling something a bit left of centre?
Chances are you have fallen victim to a deepfake.
These images and videos are a type of artificial intelligence, which promises to create doctored videos, which are almost impossible to tell apart from the real thing.
They have typically been used in pornographic clips and for celebrity endorsements.
Prince Harry involved in ‘near catastrophic’ car chase
Harry has long spoken out about his anger over press intrusion, which he blames for his mother’s death
Prince Harry, his wife Meghan and her mother were involved in a “near catastrophic car chase” involving paparazzi photographers in New York.
The incident took place after they left the Ms. Foundation for Women, where Meghan was honoured for her work.
“This relentless pursuit, lasting over two hours, resulted in multiple near collisions involving other drivers on the road, pedestrians and two NYPD (New York Police Department) officers,” said Prince Harry’s spokesperson.
The chase involved paparazzi driving on the sidewalk, running red lights and driving while taking pictures.
“I thought that was a bit reckless and irresponsible,” New York Mayor Eric Adams said.
Harry has long spoken out about his anger over press intrusion, which he blames for his mother’s death.
Princess Diana was killed when her limousine crashed as it sped away from chasing paparazzi in Paris in 1997.
Harry and Meghan stepped down from their royal duties in 2020, partly over what they described as intense media harassment.
Harry is currently involved in numerous court cases in London where he has accused papers of using unlawful methods to target him and his family.
Tom Hanks open to continuing career with A.I. help
Despite the crackdown on A.I., one famous actor has raised the prospect of his career continuing after his death by using the technology
‘Forrest Gump’ and ‘Cast Away’ actor Tom Hanks says new tech could be used to recreate his image to appear in movies “from now until kingdom come”.
Hanks was asked about the legal ramifications of A.I. on a recent podcast with Adam Buxton.
He says talks are being held in the film industry about how to protect actors from the effects of the technology.
Hanks told the host: “I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on.”
The award-winning actor acknowledged that tech developments could lead to an AI-generated version of himself appearing in films he may not not normally choose.
First home purchases cost 60% more than renting in most cities
UPS is using AI to thwart package theft
How much money you need to earn to be “officially rich”
Crypto.com accidentally transfers $10.5m to woman instead of $100
What is happening between SHIB and Vitalik? | TICKER VIEWS
Russia has cancelled itself. But the world should beware of poking the Russian bear￼
Money6 days ago
Top 5 simple digital nomad jobs for newbies
Originals5 days ago
How will the energy market change
News2 days ago
Why regulators are targeting board execs for cyber security failures
Money6 days ago
Meta offers employee benefits following mass layoffs
News4 days ago
Millennials are suddenly ditching the Bali nomad lifestyle
Money13 hours ago
Tinder introduces $500 monthly VIP subscription fee
News2 days ago
Tim Cook joins NYC iPhone 15 launch, draws global crowds
Money6 days ago
Dominant oil cartel’s grip on fuel prices may weaken