This is a move to slash costs for home delivery and returns amid slack consumer demand

 
Amazon is offering customers $10 to pick up a purchase, rather than have it shipped to a home address.

The online behemoth has offered certain Prime members $10 to retrieve their own orders of $25 or more from company pick-up points such as Whole Foods, Amazon Fresh and Kohl’s.

This is a move to slash costs for home delivery and returns amid slack consumer demand.

The company’s request went out in an email this week to an unknown number of Prime subscribers.

It’s also a major pivot for the company that for years trained consumers to expect fast, no-fee deliveries and returns.

Amazon late last year hiked the price of its annual Prime subscription by $20 to $139.

It also raised minimum order thresholds for free grocery delivery and expanded speedier same-day delivery with a fee for orders under $25.

Amazon has also started charging some customers a $1 fee, if they return packages via a UPS store when there is a closer Amazon location.