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AI transforms school marketing while preserving human connection
Beyond Education episode with Daniel Clarke highlights AI’s role in school marketing, balancing tech use with human connection
Beyond Education episode with Daniel Clarke highlights AI’s role in school marketing, balancing tech use with human connection
– Beyond Education discusses AI’s impact on school marketing, balancing technology use with essential human connections.
– Effective school marketing requires AI for efficiency while ensuring authentic storytelling and robust data privacy.
Artificial intelligence is rapidly changing the way schools approach marketing and student recruitment, but the technology is not replacing the human side of education.
In the latest episode of Beyond Education, host Greg Campitelli is joined by Daniel Clarke, CEO and founder of UBIQ Education, to unpack how schools can use AI to work smarter without losing the personal connection that families value.
Clarke explains that AI can act as a powerful personal assistant for marketing teams, taking care of repetitive administrative tasks and helping smaller teams overcome resource constraints.
That frees marketers to spend more time on strategy, creativity and building relationships with prospective families.
But there is a catch: AI can help structure a story, but it cannot replace an authentic one.
Schools need to protect their unique voice and ensure their communications do not become generic.
Strong AI governance is also critical, particularly when handling sensitive student and family data.
The conversation also explores how connecting website and marketing data with admissions systems can reveal what families are looking for before they formally make an enquiry, creating a more personalised recruitment journey.
With competition intensifying, education is increasingly becoming a buyer’s market.
Clarke’s advice to school leaders is to experiment with AI, protect marketing investment and view the disruption as an opportunity to work smarter — while keeping human connection at the heart of school marketing.
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