AI transforms fashion industry brings increased ‘deepfake’ risks

Artificial intelligence has begun to leave an indelible mark on the fashion industry, revolutionising everything from design to marketing.

The digital age has brought forth a new frontier where AI plays a pivotal role, but with this technological progress comes a darker side. The rise of ‘deepfake porn’ is a growing concern, particularly for models who are at the forefront of this transformation.

AI-powered tools enable designers to create cutting-edge fashion collections with unprecedented speed and efficiency. Virtual models and digital influencers, brought to life through AI, are reshaping the industry’s promotional landscape. Yet, these same technologies have also paved the way for malicious actors to manipulate and misuse the digital footprints of models.

The potential for ‘deepfake porn’ involving these models is a disturbing reality. Deepfake algorithms can convincingly swap a model’s face onto explicit content, infringing upon their privacy and reputation. As the fashion world becomes increasingly reliant on AI, the vulnerability of models to such attacks is a pressing issue.

Despite the risks associated with AI, there are also enjoyable and thrilling opportunities to explore. Earlier this year Adobe showcased an innovative dress which can transform your style instantly, with the “Color-Morph” dress can transform patterns in a mere seven seconds, this avant-garde garment can metamorphose from one stylish hue to another, offering wearers an on-the-go wardrobe makeover like never before.