The episode of the dark sci-fi series plays into concerns over what tech companies can do with our digital likeness
In the new season of Netflix’s sci-fi show “Black Mirror,” an office manager finds that a streaming service is replaying her life using an avatar of Salma Hayek.
In the episode released on Thursday, the character sells her digital image to be used for creating new programming using artificial intelligence – or AI.
Annie Murphy, who plays the office manager, said the story highlights real-world concerns of actors and writers.
Earlier this month, the Writers Guild of America went on strike over concerns that studios would start using generative AI to write scripts instead of humans.
Stars such as Tom Cruise, Keanu Reeves and Salma Hayek became concerned after realistic-looking “deepfakes” began to circulate online.
In their negotiations with Hollywood studios, actors are seeking protection for their images.
