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Adapting to evolving media: trends, content, and strategy

Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies.

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Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies.

Media habits are shifting towards longer content like podcasts and YouTube, driven by consumer interests and generative AI. Tom Webb from Element Communications highlights the need for brands to adapt their marketing strategies to remain relevant in this changing landscape.

Podcasts and YouTube are significant contributors to this changing media landscape.

Generative AI is playing a role in media fragmentation and is redefining how brands are seen.

Today, effective marketing strategies are adapting by focusing on content and placing brands within relevant discussions.

Webb emphasises the necessity for brands to adapt to the evolving media environment.

Understanding these changes is essential for maintaining relevance in a crowded marketplace.

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Melbourne’s property market heating up with investor interest

Melbourne property market heats up as buyers rush into affordable suburbs ahead of promising 2026 outlook

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Melbourne property market heats up as buyers rush into affordable suburbs ahead of promising 2026 outlook

In Short:
– Melbourne’s property market sees increased activity and competition from first-time buyers and investors due to auction bidders.
– Key suburbs and regional areas attract strong demand, with buyers encouraged to build support teams for off-market opportunities.

Rob Panetta from Lux Buyers Agents discussed the current state of Melbourne’s property market, noting increased buyer activity and competition due to multiple bidders at auctions. Both first-time buyers and investors are showing significant interest in the market.Banner

Affordability is a key driver for investor behavior. Melbourne’s property values attract interest from interstate investors who recognise the city as undervalued, especially compared to areas in Sydney and Western Australia. Panetta highlighted that 2026 is expected to be pivotal for Melbourne’s property sector.

Active Suburbs

Areas like Faulkner, Hadfield, Glenroy, and parts of Keylor East and Avondale Heights are seeing notable activity due to first home buyer incentives. The Frankston area and regional hubs like Ballarat, Bendigo, and Geelong also showcase strong buyer demand.

Home purchases are favoured over apartments, which Panetta advises against unless for lifestyle choices. Many older apartments have decreased in value, whereas land acquisition within budget is recommended for clients.Download the Ticker app

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Wealth building requires discipline over chasing returns

Australians urged to prioritise disciplined investing over chasing high returns amidst concerns of an impending asset bubble

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Australians urged to prioritise disciplined investing over chasing high returns amidst concerns of an impending asset bubble.

In Short:
– Australians are building wealth through disciplined saving and investing rather than chasing high returns.
Bryce Jenkins warns against heavy investments at market peaks due to risks from asset bubbles.

Australia’s financial landscape is evolving as individuals pursue disciplined wealth-building habits. Bryce Jenkins from The Virtuous Collective emphasises that it is not investments that lead to wealth but rather the consistency of disciplined saving and investing.

Recent market trends indicate that exceptional returns seen in property, cryptocurrencies, shares, and bonds may not persist. Jenkins argues that committing additional capital to a portfolio has a more significant impact on wealth than simply chasing high returns.

He cites scenarios from his book, “11 Unpopular Reasons Why I’m Rich and You Are Not,” illustrating how even small capital injections can significantly benefit investors over time.
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Rising workplace loneliness sparks leadership rethink in Australia

Australian workplaces face rising loneliness, prompting calls for leaders to enhance authentic communication according to new employee report

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Australian workplaces face rising loneliness, prompting calls for leaders to enhance authentic communication according to new employee report.

In Short:
– Australian workplaces face rising unhappiness, prompting calls for authentic executive communication and insights on challenges.
– Nearly half of Australian employees feel lonely, affecting productivity, with effective communication crucial for engagement.

As unhappiness and distrust rise in Australian workplaces, this year’s employee communication impact report calls for authentic communication from executives.

David Burnand from Staffbase provides insights into the challenges facing employers. Employers often express a desire for authenticity but fear potential backlash.

This concern is exacerbated by the current emphasis on productivity, which can overshadow the need for genuine communication. Many HR managers advise caution, suggesting that leaders should remain reserved, which impacts workplace dynamics.Banner

In Australia, nearly half of the workforce experiences some level of loneliness, often due to disconnection from their organisations.

This sense of isolation correlates with a 23% increase in job-seeking behaviour and significantly lowers productivity.Download the Ticker app

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