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Tariffs disadvantage PepsiCo in cola competition with Coca-Cola

Trump’s tariffs disadvantage Pepsi as concentrate production in Ireland faces 10% levy, while Coca-Cola remains less affected.

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Trump’s tariffs disadvantage Pepsi as concentrate production in Ireland faces 10% levy, while Coca-Cola remains less affected.

In Short

PepsiCo is struggling in the soda market due to a new 10% tariff on its Irish concentrate, while Coca-Cola, which produces more domestically, gains a competitive edge.

Both companies face rising costs from a 25% aluminum tariff, contributing to concerns about increasing soda prices and market share for PepsiCo.

PepsiCo and Coca-Cola are currently facing challenges in the soda market, exacerbated by recent tariff changes.

PepsiCo manufactures most of its U.S. soda concentrate in Ireland, benefitting from low corporate taxes. However, the recent implementation of a 10% tariff on its concentrate has placed Pepsi at a disadvantage compared to Coca-Cola, which produces more of its concentrate domestically.

Coca-Cola has historically produced concentrate in both Ireland and the U.S., notably in Atlanta and Puerto Rico. This allows Coca-Cola to avoid the tariffs affecting Pepsi, impacting their competitive position in the market. Analysts suggest that the unforeseen tariffs have shifted the advantage towards Coca-Cola.

Riding prices

Additionally, both companies are facing a 25% tariff on aluminum imports, particularly concerning for Coca-Cola, which sources some aluminum from Canada. Rising prices for soda are a potential consequence of these tariffs.

PepsiCo’s market share has been declining, and the timing of these tariffs could hinder its efforts to regain footing in the U.S. soda market. They also have additional concentrate production in locations like Texas and Uruguay, but the company has not provided specific strategies for addressing the tariff impact.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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AI stocks surge amid market shifts and spending warnings

AI sector drives economic growth; Meta adjusts strategy, Palantir’s valuation sparks questions, and Nvidia leads amid rising competition.

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AI sector drives economic growth; Meta adjusts strategy, Palantir’s valuation sparks questions, and Nvidia leads amid rising competition.


The artificial intelligence sector continues to be a major driver of growth for both the U.S. and global economies. Companies at the forefront of AI innovation are influencing market trends and reshaping industries worldwide.

Meta’s stock has rebounded slightly following reports of potential cost-cutting measures and job reductions in its Reality Labs division. Investors are watching closely as the company adjusts its strategy to manage rising expenses and optimize innovation.

Palantir is trading at over 120 times forward sales and 180 times forward earnings, signaling investor confidence but also raising questions about valuation risks. Meanwhile, Nvidia maintains a market cap of $4.2 trillion as a leading AI chip supplier, yet competition is ramping up.

These moves highlight the growing tension between tech giants’ AI ambitions and the practical need to balance profits with heavy R&D spending.

Some analysts, however, warn that rapid growth may not be sustainable, with current levels of AI-related spending potentially overshooting realistic returns.

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#AIStocks #TechInvesting #Nvidia #Meta #Palantir #ArtificialIntelligence #StockMarket #TickerNews


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AI investments set to surge in 2026 as companies target productivity gains

Analysts forecast $500 billion AI investment by 2026, transforming corporate spending priorities and enhancing economic productivity.

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Analysts forecast $500 billion AI investment by 2026, transforming corporate spending priorities and enhancing economic productivity.


Analysts predict that artificial intelligence companies could invest over $500 billion in 2026, signaling a major shift in corporate spending priorities. This surge in capital allocation comes as businesses look to harness AI to drive growth and efficiency across multiple sectors.

Following strong third-quarter earnings, overall capital spending estimates for 2026 have been revised upward. However, investors are becoming more selective, focusing on companies that can clearly demonstrate revenue benefits from their AI investments, separating hype from tangible results.

AI adoption is expected to boost economic productivity, with significant investment already flowing into AI infrastructure such as semiconductors and data centres. The coming year could redefine how companies leverage technology to gain a competitive edge.

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#AIInvestment #TechGrowth #FutureEconomy #DataCenters #Semiconductors #ArtificialIntelligence #ProductivityBoost #CapitalSpending


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Stocks, AI and the economy: What to expect in 2026

2025’s market turmoil analyzed: AI hype, tariffs, global politics, and Federal Reserve impacts—tune in for expert insights!

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2025’s market turmoil analyzed: AI hype, tariffs, global politics, and Federal Reserve impacts—tune in for expert insights!


2025 has been a rollercoaster for investors, with AI hype, tariffs, and global politics shaking up markets. We break down what these trends mean for your portfolio and the risks ahead.

Joining us for insights is Kyle Rodda from Capital.com, who explains how Treasury yields, unemployment data, and inflation readings are shaping investor sentiment. We also dive into what the Federal Reserve’s recent moves could mean for 2026.

From the potential impact of a 43-day government shutdown to payroll numbers and market expectations, this episode gives you the clarity you need to navigate the next year in stocks.

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#StockMarket #Investing2026 #AIStocks #FederalReserve #EconomyWatch #MarketTrends #FinanceNews #TreasuryYields


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