The allure of a more affordable life in regional towns has led to a significant migration trend, as both millennials and migrants opt to leave the bustling city in search of new opportunities.

Recent census data spanning the period from 2016 to 2021 shows that over 169,000 individuals made the transition from Melbourne to regional towns across Australia, with more than 117,000 choosing to establish themselves in various parts of Victoria, reports the Herald Sun.

Notably, this exodus from Melbourne was most pronounced among Millennials and individuals born overseas, with both demographic groups experiencing a surge in departures from the city.

Data compiled by the Regional Australia Institute (RAI) has pinpointed the most coveted destinations for those embarking on a “sea change” or “tree change” to be Geelong, Ballarat, and Bendigo, with Geelong standing out as the top choice, attracting an impressive 41,583 newcomers.

Leaving the urban sprawl

According to Liz Ritchie, the CEO of RAI, the allure of regional living can be attributed to several factors that entice individuals away from the urban sprawl. She noted, “Their desire to live in regional Australia can be partly attributed to the strong job market in rural areas, as well as the enviable lifestyle benefits, such as a reduced cost of living and more living space.”

Ritchie added, “Millennials and the overseas-born population bring with them high levels of skill and education. Contrary to previous notions, we can debunk the myth that young people from regional areas migrate to the city for further education and employment opportunities and never return.”