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TikTok sensation takes New York by storm

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Sardines, once considered a humble food for the less fortunate, have experienced a remarkable resurgence in the heart of New York City, fueled by a TikTok craze that has taken the social media platform by storm.

With a combined total of 831 million views under the hashtags #Sardine and #Sardines, it’s official – sardines are the new “it food” of NYC.

The city’s newfound obsession with these tinned treasures coincides with the arrival of a renowned Portuguese sardine merchant, adding a touch of luxury to the canned fish craze.

The Fantastic World of the Portuguese Sardine, located at the corner of Broadway and 48th Street, represents the flagship store of a Portuguese chain with 20 outlets.

Entering the venue, which is still in its soft opening stage, feels like stepping into an epicurean toybox frozen in time. The interior is adorned with painted figurines and staff dressed in old-fashioned sailor outfits. The real treasures, however, are the two stories of shelves – accessed via sliding library ladders – showcasing multicolored sardine cans, resembling a Fort Knox of fish.

These cans, priced at $15 for four ounces, are organized “chronologically” from 1916 to the present, featuring events and famous birthdays for each year. Quaresma assured that these were not the actual years of canning to avoid any customer misconceptions.

Most of these delectable cans have a shelf life of approximately seven years, so any dreams of survival during a nuclear apocalypse or indulging in “Lazy Girl Meals” indefinitely must be set aside.

Inside these cans, one can discover scrumptious sardine filets bathed in copious amounts of olive oil, all compiled at a factory in Alvaro, a place renowned for its hand-prepared and hand-packed fish since 1952. This endeavor aims to elevate sardines in the United States, where, unlike in Europe, they have long been associated with “low-end eating.”

The timing of “Fantastic World” couldn’t have been better, as sardines have become a sensation on social media. TikTok users like Danielle Matzon have amassed millions of views by indulging in this trendy “hot girl food.” The soaring demand for sardines led to a nationwide tinned seafood shortage in January.

Fashion world

In a fascinating convergence of food and fashion, the sardine obsession has spilled over into the fashion world, with Bottega Veneta introducing a Sardine handbag and celebrities such as Ana de Armas and Lily Allen sporting nautical-themed attire.

To cater to Instagram enthusiasts, Fantastic World offers a special treat – “Ouro Portugues,” a $44 gold ingot-shaped tin containing three ounces of sardines flecked with edible gold flakes. While the experience is indulgent, it doesn’t significantly differ from the standard date-bearing sardines, except for meticulous skinning and deboning, making it lighter and airier.

One of the standout offerings at Fantastic World is the moist and smoky “Sardinia Asada” with sweet peppers and onions, a canned version of the charcoal-grilled sardines traditionally consumed at Lisbon’s Santo Antonio festival on June 12, aptly known as the Festival of Sardines.

Apart from sardines, Fantastic World also offers Bacalhau, the flaky and savory dried and salted cod that is a staple of Portuguese cuisine. In the coming week, the store will introduce all 18 varieties of tinned fish, including sole, salmon, octopus, whelk, mussels, and “Mediterranean sea bass” (branzino). They even have a cookbook detailing how to pair sardines with various cuisines, from Portuguese to Chinese.

While the prices at Fantastic World may be steep, and their lease is set to expire in ten years, the store stands as a unique boutique destination amid the kitschy expanse of Elmo impersonators and “I Love NY” T-shirt vendors that make up Times Square.

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How much money do you need to be happy? Here’s what the research says

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Brad Elphinstone, Swinburne University of Technology

Over the next decade, Elon Musk could become the world’s first trillionaire. The Tesla board recently proposed a US$1 trillion (A$1.5 trillion) compensation plan, if Musk can meet a series of ambitious growth targets.

Australia’s corporate pay packets aren’t quite on that scale. Yet even here, on Friday it was reported departing Virgin chief executive Jayne Hrdlicka will collect nearly $50 million in shares and other cash benefits on her way out the door.

Research from the United States suggests people think the average CEO earns ten times more than the average worker – and would prefer it was closer to only five times more.

In fact, the real gap in the US over the past decade has been estimated to mean CEOs earn a staggering 265 to 300 times more than average US workers.

Australians think CEOs earn seven times more than the average worker and would prefer if it was only three times more.

But the real gap here is also much higher. A long-running study found CEOs of the top 100 Australian companies earned 55 times more last financial year than average workers.

So, how much money is enough?

People have asked this question for thousands of years. The ancient Greek philosopher Aristotle explained the idea of eudaimonia, or a roadmap of “living well”, saying it:

belongs more to those who have cultivated their character and mind to the uttermost, and kept acquisition of external goods within moderate limits, than it does to those who have managed to acquire more external goods than they can possibly use, and are lacking goods of the soul.

Aristotle’s philosophy doesn’t call on us to shun money or wealth entirely, but argues it shouldn’t become life’s sole focus.

Research over recent decades has come to different conclusions on how much money is needed to achieve peak wellbeing.

A US study in 2010 suggested wellbeing maxes out around US$75,000. This figure naturally needs to be increased today to account for inflation – which, if those research findings are still true today, would be closer to US$111,000 in today’s dollars. You’d also need to take into account the cost of living in your area.

Other findings suggest wellbeing may continually increase with growing wealth, but the increase in wellbeing from $1 million to $10 million is likely less than when someone moves from poverty to middle class.

A 2022 experiment studied 200 people from Brazil, Indonesia, Kenya, Australia, Canada, the United States and the United Kingdom who were randomly given US$10,000 (A$15,000 at today’s exchange rate).

It found people in lower income countries “exhibited happiness gains three times larger than those in higher-income countries”, including Australia. But that cash still provided detectable benefits for people with household incomes up to US$123,000 (roughly A$184,000 today).

Remarkably, the people in that experiment (explained from 4:42 minutes into the video below) gave away more than two-thirds of that money to family, friends, strangers and charities.

Valuing time and relationships

Decades of international research have consistently shown materialistic goals – acquiring wealth and possessions for reasons associated with image and status – undermine wellbeing.

This is because materialistic striving is often borne out of low self-esteem or tending to compare oneself negatively to others, and there is always someone else to compare yourself against.

People can get stuck on the “hedonic treadmill”, where they get used to their new level of wealth and the luxuries it provides and then need more to feel happy.

It’s also because the work needed to acquire that wealth can mean less time focusing on hobbies and with loved ones.

Harvard research tracking two generations of men and their children over their lives, going back to 1938, shows deep, meaningful relationships with others are key to mental and physical wellbeing.

American psychologist Abraham Maslow developed a “hierarchy” of people’s “needs” in 1943. This suggested “self-actualisation” – reaching your pinnacle of personal growth – starts by having enough money to cover the basics of food, shelter, and access to the opportunities needed to grow as a person.

In line with this, research has shown “time affluence” (maximising free time by paying people to do things you don’t want to) and “experiential buying” (for example, meals out with loved ones, going on holidays) can support wellbeing by helping people develop new skills, build relationships, and create lifelong memories.

It’s in most of our interests to close the wealth gap

Recent data shows economic inequality in Australia is increasing. This is particularly affecting young Australians, as housing becomes less affordable.

At a broader social level, research from the UK indicates that as inequality increases, social outcomes get worse. These include increased crime, drug and alcohol abuse, obesity as people struggle to afford nutritious food, and reductions in social trust.

What percentage of wealth do you think is owned by the richest 20% of Australians? And in your ideal Australia, how much wealth should the richest 20% own?

The most recent Bureau of Statistics data we have, from 2019-20, showed the richest 20% of Australians owned around 62% of our wealth.

As inequality gets worse, evidence suggests it will lead to social problems that threaten to undermine the wellbeing of the whole community.

The irony is those who pursue extreme wealth and benefit most from this inequality will not necessarily be happier or more fulfilled because of it.The Conversation

Brad Elphinstone, Lecturer in psychology, Swinburne University of Technology

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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France receives lowest credit rating due to crisis

France’s credit rating downgraded to record low amid political and fiscal crisis, raising concerns over debt and stability

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France’s credit rating downgraded to record low amid political and fiscal crisis, raising concerns over debt and stability

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In Short:
– Fitch Ratings downgraded France’s credit rating to A+, citing political instability and fiscal challenges.
– New Prime Minister Lecornu must secure budget approval amidst rising deficit and potential no-confidence vote.
Fitch Ratings has downgraded France’s credit rating from AA- to A+, the lowest ever recorded, amid ongoing political and fiscal challenges.
The decision comes shortly after Prime Minister François Bayrou was removed in a vote of no confidence regarding his €44 billion austerity plan.

President Emmanuel Macron has appointed Sébastien Lecornu as the new prime minister, marking the fifth leadership change in under two years.Banner

Fitch highlighted political instability as a key factor undermining fiscal reforms, with France’s debt now at €3.3 trillion, or 113.9% of GDP.

The budget deficit increased to 5.8% of GDP and is expected to rise, posing challenges ahead.

Political Instability

The new prime minister faces a divided parliament and must secure budget approval by October 7.

The far-left plans a no-confidence vote against Lecornu, complicating further cooperation on legislative reforms, with S&P Global hinting at a potential downgrade.


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Trump moves to fast-track removal of Fed governor Lisa Cook

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The White House is set to fast-track a ruling on firing Federal Reserve Governor Lisa Cook, just days before the crucial FOMC meeting.

The move comes as markets reel from surging inflation, weak jobless data, and global currency shifts, raising questions about the Fed’s independence and the stability of policy decisions.

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