Tech

The big changes coming to Instagram’s IGTV feature

Published

3 years ago

October 6, 2021

Instagram is finally acknowledging that IGTV, its first big push into video, didn’t really work out as planned

On Wednesday, the company revealed it is rebranding video feature IGTV as “Instagram TV,” and it’s getting rid of the exclusive IGTV video format.

Videos posted to the main Instagram feed can now run up to 60 minutes long, a major change that many users have long been requesting from the Facebook owned social media platform.

That’s a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.

A spokesperson for Instagram says the IGTV app, now called the Instagram TV app, will remain as a “destination for people to visit with the intent of watching video.”

Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritising a shift into video amid significant competition from TikTok and YouTube.

Will the changes impact Instagram Reels?

None of these changes will impact what Instagram is doing with Reels, though. The company’s short-form video platform and TikTok rival will continue to remain separate, we’re told. They won’t be mixed into this feed of videos, if users choose to scroll.

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Tesla is slashing prices to stay competitive

Published

2 weeks ago

April 21, 2024

Reuters

Tesla cut the U.S. prices of its Model Y, Model X and Model S vehicles by $2,000 each, days after the first-quarter deliveries of the world’s most valuable automaker missed market expectations.

Elon Musk’s electric-vehicle (EV) maker lowered the prices for its Model Y base variant to $42,990, while the long-range and performance variants are now priced at $47,990 and $51,490, respectively, according to its website.

The basic version of the Model S now costs $72,990 and its plaid variant $87,990. The Model X base variant now costs $77,990 and its plaid variant is priced at $92,900.

Tesla North America also said in a post on X said it would end its referral program benefits in all markets after April 30.

Referral program allows buyers to get extra incentives through referrals from existing customers, a strategy long used by traditional automakers to boost sales.

Musk has postponed a planned trip to India where he was to meet Prime Minister Narendra Modi and announce plans to enter the South Asian market, Reuters reported on Saturday.

On Monday Reuters reported, citing an internal memo, that the EV maker was laying off more than 10% of its global workforce.

Earlier this month Reuters reported the EV maker had canceled a long-promised inexpensive car, expected to cost $25,000, that investors had been counting on to drive mass-market growth.

The EV maker reported this month that its global vehicle deliveries in the first quarter fell for the first time in nearly four years, as price cuts failed to stir demand.

Tesla is to report first-quarter earnings on Tuesday.