There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.
Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.
This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.
Viewers are demanding that the pop culture they consume better reflects America’s diversity.
Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.
The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.
The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.
Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.
The second part of the report, focusing on television, will be released later this year.
With inflation soaring and economic growth tapering off, concerns about stagflation are on the rise
Stagflation, a situation characterised by high inflation coupled with stagnant economic growth, presents a unique challenge that many are ill-prepared to face.
Mark Wyld from MW Wealth joins to unpack what defines “stagflation”. #featured
Tesla CEO Elon Musk dissolves supercharging team, leaving customers stranded.
Elon Musk’s decision to disband Tesla’s electric vehicle charging team has left customers concerned about the future of the company’s charging infrastructure.
The move comes as a surprise to many, considering Tesla’s commitment to expanding its charging network to support its growing fleet of EVs #featured
TikTok’s fate in the United States has never been more in doubt.
Congress approved a bill, which President Joe Biden signed into law that gives its Chinese parent company two options: sell it to an approved buyer or see it banned.
But now, the owners of the popular social media app says they’re preparing to challenge the statute in court.
Andy Keiser a Senior Fellow at the National Security Institute, and a Former Senior Advisor for the House Intelligence Committee joins Veronica Dudo to discuss. #IN AMERICA TODAY #featured #business #socialmedia #TikTok #TikTokban #nationalsecurity