Could your social media live forever? Meta’s AI shows how

Meta’s AI technology raises ethical questions on digital legacy and consent, allowing social media to persist beyond death.

Meta has patented a groundbreaking AI technology that could keep your social media alive even after you’ve passed away, igniting a fierce debate over digital legacy, consent, and the ethics of “eternal online life.”

Imagine your posts, comments, and even phone calls continuing long after you’re gone — a reality that raises profound questions about identity, memory, and mourning in the digital age.

Dr Karen Sutherland from Uni SC joins us to explore how this AI could recreate a person’s voice, tone, and online behavior. Families may face complex psychological risks when interacting with digital clones of their loved ones, while questions of consent and control over a deceased person’s digital presence remain unsettled.

Could these digital personas be monetised? And how do current legal frameworks manage AI-generated content in digital estates?

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