Desperate Musk launches X for TV to take on Youtube

Since Elon Musk’s acquisition of Twitter (now X) in October 2022, the tech mogul has been experimenting with various initiatives to boost profitability.

Now, taking a cue from YouTube, X is gearing up to launch a video streaming service on its platform, according to a report by SamMobile.

Musk hinted at the imminent release of this feature through a quote tweet from the DogeDesigner’s account, stating, “You can soon watch your favorite X long-form videos directly on your Smart TVs.”

This move underscores X’s transition into a “video-first” platform, as Musk recently declared. It indicates a shift from the typical small content boxes on feeds to a larger screen experience.

X plans to introduce a dedicated app, enabling users to access these videos on Samsung TV and Amazon’s Fire TV.

Musk’s assertion that eight out of ten visits to X involve watching videos further justifies this strategic shift towards video content.

X declines

However, the decision to venture into video streaming comes amid challenges for X, as highlighted by a recent Edison Research report revealing a 30 percent decline in site usage in 2024 compared to the previous year.

In response, X has been doubling down on efforts to revitalize its platform, particularly focusing on creators and advertisers.

In February, X announced plans to provide tools for advertisers to run ads against a curated list of premium content creators, including pre-roll video ads, as reported by Forbes.

This move signifies X’s commitment to attract advertisers and enhance user engagement.