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World’s largest centre for marketing research celebrates 20 years

Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

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Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

In Short

The Ehrenberg Bass Institute has transformed marketing practices globally over 20 years by integrating scientific methods and collaborating with businesses. Rachel Kennedy highlighted its commitment to solving real-world problems and providing evidence-based research that benefits various sectors.

The Ehrenberg Bass Institute has been a leader in marketing research for 20 years, significantly influencing marketing practices globally.

Rachel Kennedy from the Institute joined to discuss its evolution and achievements on its 20 year anniversary.

The Institute integrates scientific methods into marketing, transforming how businesses approach the discipline.

This focus on collaboration with industry has yielded impactful discoveries that reshape marketing strategies.

Kennedy emphasised the Institute’s commitment to solving real-world problems, unlike many academic units that often focus solely on theoretical projects.

The research produced is grounded in substantial evidence, benefiting various sectors including consumer goods and services.

The Institute’s strong relationships with global businesses highlight its effectiveness; many organisations have funded it for two decades, including ANZ, Linkedin & BIC.

This unique funding model allows the Institute to disseminate knowledge widely while maintaining a close partnership with industry.

Kennedy pointed out that many marketing professionals prefer the hands-on application of their findings rather than just theoretical knowledge.

The Ehrenberg Bass Institute exemplifies significant advancements in marketing research through its applied science approach and robust industry engagement. Happy 20 Years!

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Importance of AI governance for business competitiveness and security

AI governance essential for businesses to manage risks and ensure compliance as AI integration accelerates across industries

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AI governance essential for businesses to manage risks and ensure compliance as AI integration accelerates across industries.

In Short:
– Effective AI governance is vital for ensuring trust and compliance in business practices.
– Companies must establish clear AI use policies to balance innovation and safeguard sensitive data.

As AI transforms industries, effective governance and data risk strategies are crucial for business competitiveness and compliance. Broderick Smith from Transform LogiQ discusses the urgent need for AI governance as it becomes prevalent in products and services. This governance helps mitigate risks, ensuring that clients receive trustworthy information and organisations adhere to ethical guidelines in AI development.Banner

AI governance is essential as many companies struggle to keep pace with rapid advancements. Smith notes that organisations often perceive AI as a technical issue rather than a human one, creating significant governance challenges.

Future-Proofing AI

Establishing a simple policy for AI use is critical. Companies should define permissible use cases and develop governance structures, engaging staff in dialogue regarding AI integration. Addressing the balance between innovation and responsibility ensures that AI enhances organisational effectiveness while safeguarding sensitive data.

For more insights, follow Broderick Smith on LinkedIn or visit Transform LogiQ.


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Escape Room industry still booming despite challenging market conditions

Escape This raises over $1 million in just 72 hours, highlighting growing investor interest in immersive entertainment experiences

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Escape This raises over $1 million in just 72 hours, highlighting growing investor interest in immersive entertainment experiences.

In Short:
Escape This raised over $1 million in crowdfunding in 72 hours due to investor interest in innovative entertainment.
– The startup plans to enhance workplace relationships through shared problem-solving experiences across diverse groups.

Escape This, an immersive entertainment startup, has rapidly raised over $1 million in equity crowdfunding within 72 hours, despite challenging market conditions.

Bernie Janes, founder & CEO of Escape This, joins to discuss why his company’s engaging experiences in live entertainment are appealing to investors and thrill seekers alike.Banner

The startup combines theatre, cinema special effects, and escape room design to create a unique environment. Participants engage in immersive adventures, solving problems as part of a narrative, rather than simply deciphering puzzles in a confined space.

Corporate Engagement

Escape This is also launching a programme aimed at enhancing workplace relationships across generations. The initiative places diverse groups in shared problem-solving scenarios, allowing them to appreciate different approaches to challenges.

The positive feedback from corporate clients suggests this method significantly improves understanding and collaboration among team members.

Future plans include expanding to more Australian cities, including Melbourne and Brisbane. For further details, visit the official website at escapethis.com.au.


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Limoncello spritz boom transforms Australian liquor market

Australia embraces Limoncello spritz trend as Ambra Spirits reports 123% growth in the last year

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Australia embraces Limoncello spritz trend as Ambra Spirits reports 123% growth in the last year.

In Short:
– Limoncello Spritz is gaining popularity in Australia, with Ambra Spirits seeing a 123% business increase.
– Ambra plans to expand internationally through crowdfunding and enhance local customer engagement with new features.

The Australian liquor industry is currently experiencing a surge in popularity for Limoncello Spritz. This trend has led to significant growth, with Ambra Spirits Distillery reporting a remarkable 123% increase in business over the past year.

Finn Healey, Co-Owner & Managing Director of Ambra Spirits, joined Ticker to discuss how Australia’s first Limoncello producer has expanded its distribution. The Limoncello Spritz is seen as a smoother alternative to the traditional Aperol Spritz, appealing to those seeking less bitterness.

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Global Expansion

In light of this growth, Ambra Spirits is launching an equity crowdfunding campaign to expand operations and reach international markets. The funds will support initiatives such as increased production capacity and establishing a more extensive national distribution network. The distillery also plans to enhance customer engagement at its venue by adding new features like a rooftop space and a pizza oven, anticipating increased demand from local residents. Interested consumers can learn more by visiting the Ambra Spirits website.
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