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World’s largest centre for marketing research celebrates 20 years

Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

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Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

In Short

The Ehrenberg Bass Institute has transformed marketing practices globally over 20 years by integrating scientific methods and collaborating with businesses. Rachel Kennedy highlighted its commitment to solving real-world problems and providing evidence-based research that benefits various sectors.

The Ehrenberg Bass Institute has been a leader in marketing research for 20 years, significantly influencing marketing practices globally.

Rachel Kennedy from the Institute joined to discuss its evolution and achievements on its 20 year anniversary.

The Institute integrates scientific methods into marketing, transforming how businesses approach the discipline.

This focus on collaboration with industry has yielded impactful discoveries that reshape marketing strategies.

Kennedy emphasised the Institute’s commitment to solving real-world problems, unlike many academic units that often focus solely on theoretical projects.

The research produced is grounded in substantial evidence, benefiting various sectors including consumer goods and services.

The Institute’s strong relationships with global businesses highlight its effectiveness; many organisations have funded it for two decades, including ANZ, Linkedin & BIC.

This unique funding model allows the Institute to disseminate knowledge widely while maintaining a close partnership with industry.

Kennedy pointed out that many marketing professionals prefer the hands-on application of their findings rather than just theoretical knowledge.

The Ehrenberg Bass Institute exemplifies significant advancements in marketing research through its applied science approach and robust industry engagement. Happy 20 Years!

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Simple messaging solutions for small business owners

Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

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Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

In Short:
– Small business owners seek simple tech solutions for customer connections, avoiding complex systems.
– Fext offers automated messaging, allowing users to communicate efficiently without group chats.

Small business owners often seek straightforward solutions to connect with customers using minimal technology. Gonenc Mete from Fext discusses how these owners tend to avoid complex tech systems. His experience in Silicon Valley highlights the desire for simple, effective tools to manage everyday tasks.

Currently, many small business owners manage customer communications primarily through their phones. They often resort to sending repeated messages by copy-pasting, which can be time-consuming.

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The solution with Fext is a messaging automation feature. Users can compose a single message and send it to multiple recipients without the hassle of group chats..

The Fext app is available internationally, with strong user bases in Australia and New Zealand.
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Cyber security shifts redefine critical infrastructure in APAC

Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats

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Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats.

In Short:
– Cyber security incidents in Asia Pacific redefine critical infrastructure, expanding its scope beyond just industrial machinery.
– New strategies emphasise visibility to protect crucial sectors like banking, finance, and telecommunications from cyber threats.

The rise in cyber security incidents in Asia Pacific is reshaping the definition and protection of critical infrastructure. New digital and operational technology risks are prompting stakeholders to reconsider conventional beliefs that critical infrastructure is primarily industrial machinery behind high fences.

Michael Fisher from Garland Technology discusses this evolving landscape. Critical infrastructure now encompasses essential services such as banking, finance, and telecommunications, expanding beyond traditional definitions.

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The convergence of IT and operational technology (OT) networks increases cyber security risks. Many OT services were not designed with cyber security in mind, leaving them vulnerable to cyber attacks. Industries most at risk include telecommunications, banking, finance, and utilities, where any disruption can significantly impact society.

Increased Visibility

Fisher highlights that traditional cyber security alone is insufficient to secure these infrastructures. Effective protection requires a new approach focused on visibility. Garland Technology’s mission is to provide visibility to upstream cyber security platforms, eliminating blind spots.

Governments and businesses must recognise their roles in combatting cyber threats. Australia’s Security of Critical Infrastructure Act is a step towards increasing corporate responsibility in recognising critical infrastructure and ensuring compliance with security measures.


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Electric vehicles transform last mile delivery market

Electric vehicles revolutionise last mile delivery with significant growth expected in Australia as sustainability gains momentum

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Electric vehicles revolutionise last mile delivery with significant growth expected in Australia as sustainability gains momentum.

In Short:
– The shift to electric vehicles for last mile delivery is increasing, especially in Australia, driven by government initiatives.
– Challenges like costs and charging infrastructure hinder EV adoption, but advancements improve efficiency and sustainability perceptions.

The shift towards electric vehicles (EVs) for last mile delivery is accelerating globally, with Australia expected to see significant growth. Companies and retailers are increasingly adopting greener solutions, driven by supporting government initiatives.

Joe Sofra from ANC discussed the current state of the last mile EV market. He noted the global market is valued at around $30 billion and could grow three to four times over the next eight years.

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Challenges such as cost and charging infrastructure remain significant. Currently, over 100 EVs are on the road, but sufficient charging stations need to be developed, including home and public options. The unique requirements of commercial vehicles further complicate access to these facilities.Download the Ticker app

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