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World’s largest centre for marketing research celebrates 20 years

Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

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Ehrenberg Bass Institute celebrates 20 years of revolutionising marketing research through industry collaboration and groundbreaking discoveries.

In Short

The Ehrenberg Bass Institute has transformed marketing practices globally over 20 years by integrating scientific methods and collaborating with businesses. Rachel Kennedy highlighted its commitment to solving real-world problems and providing evidence-based research that benefits various sectors.

The Ehrenberg Bass Institute has been a leader in marketing research for 20 years, significantly influencing marketing practices globally.

Rachel Kennedy from the Institute joined to discuss its evolution and achievements on its 20 year anniversary.

The Institute integrates scientific methods into marketing, transforming how businesses approach the discipline.

This focus on collaboration with industry has yielded impactful discoveries that reshape marketing strategies.

Kennedy emphasised the Institute’s commitment to solving real-world problems, unlike many academic units that often focus solely on theoretical projects.

The research produced is grounded in substantial evidence, benefiting various sectors including consumer goods and services.

The Institute’s strong relationships with global businesses highlight its effectiveness; many organisations have funded it for two decades, including ANZ, Linkedin & BIC.

This unique funding model allows the Institute to disseminate knowledge widely while maintaining a close partnership with industry.

Kennedy pointed out that many marketing professionals prefer the hands-on application of their findings rather than just theoretical knowledge.

The Ehrenberg Bass Institute exemplifies significant advancements in marketing research through its applied science approach and robust industry engagement. Happy 20 Years!

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AI transforms business operations and decision-making processes

AI revolutionises business operations, boosting efficiency, innovation, and decision-making while tackling complex challenges across various industries

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AI revolutionises business operations, boosting efficiency, innovation, and decision-making while tackling complex challenges across various industries

In Short:
– AI is reshaping organisations by enhancing workflows, customer engagement, and decision-making across industries.
– Companies must adopt responsible AI practices and ensure specialist knowledge within executive teams for informed decisions.

Artificial intelligence is reshaping organisational operations, improving workflows, customer engagement, and strategic decision-making across industries. Lauren Hawker-Zafer from Squirro discussed the key business challenges AI is helping to address.AI is crucial for navigating complex ecosystems. It enhances efficiency and unlocks growth opportunities. Recently, AI transitions from an advantage to essential for resilience and innovation. Squirro focuses on productivity, operational cost reduction, and unifying work processes.

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Benefits of AI are measurable, driving tangible results like faster project delivery and reduced operational costs. Improved forecast accuracy and real-time predictive analytics enhance supply chain efficiency with visible impacts on customer experience.

Future Preparations

Organisations must prepare for the next AI adoption wave, with a focus on responsible AI practices. Different countries are adopting varied approaches; the US favours rapid experimentation, while the EU promotes a slower, regulated method. Understanding AI developments is essential, and having AI specialists within executive teams is increasingly important for informed decision-making.

For more information on Squirro, visit squirro.com. Their podcast, Redefining AI, provides accessible insights into AI developments and how to adopt secure, private, and scalable AI solutions in organisations.


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Cooling innovations crucial for efficient data centres

Data centres require advanced cooling solutions for efficient, sustainable operations amid rising demands from AI and high-performance computing

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Data centres require advanced cooling solutions for efficient, sustainable operations amid rising demands from AI and high-performance computing

In Short:
– Data centres are vital for IT infrastructure, requiring innovative cooling solutions due to rising global demand.
– High-density cooling technologies, like liquid cooling, improve efficiency and sustainability in managing heat.

Advancements in data centre cooling solutions are essential as global demand rises. Effective management of heat within these facilities plays a vital role in operational efficiency and sustainability.

Lizzi Long from Interactive discusses the significance of data centres, describing them as essential digital warehouses housing organisational IT infrastructure.As demand for data centres increases, particularly with the rise of AI, new challenges arise related to cooling technologies.

Traditionally, air cooling has dominated, but the emergence of high-performance computing necessitates more innovative methods. Water cooling systems now prove to be more efficient in managing heat due to water’s superior thermal conductivity compared to air.Banner

High-density cooling systems like direct liquid cooling and immersion cooling have emerged. Direct liquid cooling efficiently targets hotspots in servers, utilising a coolant loop to ensure energy-efficient operation.

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Smart sustainable solutions for next-gen buildings

Smart tech helps mid-sized Australian buildings cut energy costs, meet compliance, and improve operations amid rising prices and sustainability targets

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Smart tech helps mid-sized Australian buildings cut energy costs, meet compliance, and improve operations amid rising prices and sustainability targets.

In Short:
– Mid-sized buildings face pressure to innovate due to rising energy costs and lack accessibility to affordable solutions.
– Smart building technology can reduce energy waste by up to 50% and enhance user experience in various sectors.

As energy prices increase, mid-sized facilities face pressure to innovate. New tools making smart building technology accessible are now emerging.

Louise Monger from Schneider Electric discusses why mid-sized buildings have been overlooked in energy innovation. Small and mid-sized buildings, such as those in the retail, hospitality, and educational sectors, often lack access to affordable and scalable energy solutions. With increasing operational costs, these sectors are becoming more vulnerable.

Energy Efficiency

Compliance with sustainability goals is becoming increasingly important for SMEs. Climate-related financial disclosures implemented in Australia require businesses to report on climate risks and actions. Scalable technology can simplify this reporting process, facilitating adherence to governance obligations.

By providing visibility into performance across multiple sites, managers can make informed decisions, benchmark successes, and enhance overall operations, ultimately benefiting customers through improved conditions.

For more information, engage with Schneider Electric on LinkedIn or through their website.


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