Taylor Swift has won video of the year at the 2022 MTV Video Music Awards
In her acceptance speech, Swift says her new album will be out in October.
She becomes the only artist to win three VMAs for video of the year, and the first to win a video that they directed.
Lil Nas X and Jack Harlow won best collaboration for ‘Industry Baby’.
Harlow himself kicked off the show inside a mock airplane, where he teamed up with Fergie for their hit ‘First Class’.
Meanwhile, Lizzo won the VMA in the ‘video for good’ category for her track ‘About Damn Time.’
She says she isn’t sure what the category itself means, but praised her fans for their support.
Johnny Depp also made a few brief appearances with his face digitally superimposed on a floating astronaut.
Harry Styles won ‘album of the year’ for Harry’s House, where he accepted the award for at Madison Square Garden, where he was scheduled to perform.
Netflix and Disney are fighting to send you ads
For decades, the world of television advertising has been dominated by a few big players. But that looks set to change, as streaming giants Netflix and Disney enter the fray.
Here’s what you need to know about how these two companies are shaking up the world of TV advertising.
Netflix has always been a disruptor in the world of entertainment. The company upended the traditional television model by allowing users to binge-watch their favorite shows without having to wait a week for the next episode.
Now, they’re looking to do the same with television advertising.
In 2018, Netflix announced that they would be launching a new ‘skip ads’ feature for some of their original programming. This feature allows viewers to bypass any commercials that play before or during a show. For advertisers, this is a major problem. After all, why pay to have your ad played if there’s a chance that viewers will just skip it?
In response to this, some big names in the world of TV advertising have started pulling their ads from Netflix. But others are seeing this as an opportunity to get in on the ground floor of a new way of advertising. One company that’s taking this approach is Coca-Cola.
Coca-Cola is testing out a new type of ad on Netflix that can’t be skipped by viewers.
The ad plays during breaks in between episodes, and only starts playing once all viewers have pressed ‘play’ again after the previous episode has ended. This means that there’s no way for viewers to miss the ad. And it seems to be working; Nielsen data shows that these ads have an 80% completion rate.
Disney is also looking to make a splash in the world of TV advertising. The company recently announced plans to launch its own streaming service, Disney+, later this year. And unlike Netflix, Disney+ will feature traditional commercials – but only during certain types of content.
For example, commercials will only play before or after movies that are part of the Disney Vault – meaning classic films like Snow White and The Lion King that are only released every few years. This means that viewers won’t have to sit through commercials every time they want to watch one of these movies; they’ll only see them occasionally, making them more likely to pay attention when they do play.
Disney is also testing out a new type of interactive ad format on its online video platform, YouTube – one that allows viewers to choose what product they want to learn more about, and then see an ad for that product tailored specifically to them. This personalization could be a game-changer for TV advertising, and it’s something that other companies are sure to follow suit on in the coming years.
What’s certain is that traditional television isn’t going anywhere anytime soon; despite the rise of streaming services, TV still reaches more than three times as many people as online video platforms like YouTube and Facebook combined.
What it takes to be the new James Bond
With Daniel Craig retiring from the role of James Bond, speculation is already rife as to who will take over as 007.
While some fans are clamoring for a woman or a person of color to take on the iconic role, Barbara Broccoli and Michael G. Wilson say they are open to anyone who can do the job.
“It’s not about being male or female,” Broccoli told Variety. “You could be any color, but it has to be the best person for the job.”
The producers also said that they are looking for someone who can bring something new to the role, while still paying homage to the legacy of James Bond.
“We want somebody who is fresh and exciting and has a take on the character that is unique,” Wilson said. “And most importantly, somebody who can carry on the tradition of 007 and give audiences around the world what they want.”
No matter who is ultimately chosen to take over as James Bond, it is clear that the producers are committed to keeping the character fresh and relevant for a new generation.
The iconic Hollywood sign is getting a makeover
The iconic Hollywood sign is getting a fresh coat of paint ahead of a very important milestone
The giant letters on the hill are being cleaned and repainted before the sign’s 100th anniversary next year.
It’s expected to take around eight weeks, and requires around 250 gallons of fresh paint.
Of course, the original sign was dubbed ‘Hollywood-Land’ but the last four letters were removed in 1949.
It was only meant to last 18 months but has since gone on to define not only a town, but an entire industry.
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