Statistics from 2023 revealed an impressive double-digit growth in the consumption of NoLo beverages, a trend that shows no signs of slowing down.

In a time where mindful consumption is becoming increasingly prevalent, one trend has emerged as a testament to this cultural shift: the surge in “NoLo” drinks.

This movement, propelled by Millennials, has also inspired consumers across generations to adopt healthier lifestyle choices.

Managing Director and Co-Founder of buds & beads, Jo Thomas, joins the show to discuss the intersection of healthy habits and consumption.

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