A growing number of people under the age of 40 are diving headfirst into the world of entrepreneurship.
This phenomenon is catching the attention of economists, sociologists, and business experts.
But what’s driving this surge in young entrepreneurs, and what does it mean for the future of business?
One key factor behind this trend is the accessibility of technology and the rise of the digital age.
The COVID-19 pandemic has played a role in pushing young entrepreneurs towards self-employment.
Younger generations prioritise work-life balance, personal fulfillment, and social impact, which can be more readily achieved through entrepreneurship.