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Why the stock market is obsessed with Gamestop

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The love from Reddit fans has meant good news for an American video gaming retailer.

GameStop shares have gone ballistic this year, soaring more than 800 percent.

GameStop has cashed in with a sale of more than $550 million US dollars in stock.

Shares in the retailer rose about 7 per cent Tuesday on the news of the stock sale.

The company announced earlier this month that it planned to sell as much as 3.5 million shares.

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