Why the Nintendo OLED Switch won’t have a higher profit margin

Published

3 years ago

July 19, 2021

Gaming giant, Nintendo says the new OLED Switch won’t have higher profit margins

The global gaming giant denied a report which suggested the new Nintendo OLED Switch was cheaper to make, overall.

Nintendo issued an unusual statement denying a Bloomberg report that claimed the upcoming OLED version of the Switch would have higher profit margins than the regular model.

Bloomberg claimed that the higher-end components in the OLED Switch could total around an extra $10 per unit, based on analyst estimates.

“A news report on July 15, 2021 claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch,”
Nintendo Said in a statement

“To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect.”

Nintendo didn’t provide any information about the profit margins of either Switch console

Nintendo’s new OLED Switch costs $350 USD – $50 more than the standard model.

Some of the features on the new console include a 7-inch 720p OLED screen, doubled internal storage of 64GB, and a more flexible kickstand.

If the estimates cited by Bloomberg were to be correct it would mean that the gaming giant could be making up to $40 more on each model sold, but the company now says this isn’t the case.

Nintendo concluded its statement to state that it has “no plans for launching any other model at this time.”

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