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Why Netflix is hiking up prices in Australia
If you’re an Aussie that loves Netflix, expect to pay more for your streaming
Australian Netflix users will be forced to pay more, following a recent price hike.
From Thursday, the standard plan will go up by a dollar while the premium plan will jump $3.
New members who sign up from Thursday will be the first to fork out more, while the update to subscription costs will roll out to existing members in the coming weeks.
The exact timing of the price change will depend on the subscriber’s billing cycle, with all members expected to be on the updated schedule over “the next few months”.
Netflix’s basic plan will remain at its current price of $10.99.
Investing in more content
In a statement, a spokesperson for Netflix stated the rise in subscription prices will be used to invest in more content.
“We know Australians have never had more choices when it comes to entertainment, and we’re more committed than ever to delivering an experience that exceeds their expectations,”
the spokesperson said.”
The price for the standard plan changes from $15.99 a month to $16.99 a month.
The price for the premium plan will go up from $19.99 to $22.99 a month.
“Members tell us how much they value the breadth and variety of catalogue, and we’re updating our prices so that we can continue to invest in more shows and films.”
When did Netflix last jack up prices?
The last time Netflix changed subscription prices in Australia was in September last year – when the prices for the platform’s basic and standard plans were raised.
The premium plan has not increased in price for Australian subscribers in two years.
Netflix offers tiered subscription services that restrict — or enhance — the number of screens and devices used at the one time.