Money
When Apple plans to release new ads within App store
As if our smartphones aren’t bombarded with enough advertising, Apple now wants a slice of the ads pie
The tech giant plans to release new ad “placements” as soon as the holiday season
Developers got the memo first, encouraging them to buy ads.
Apple wants to focus on its App store as the tech giant’s advertising business is under increasing pressure.
A Bank of America analyst estimated in July that Apple could generate $5 billion dollars of advertising revenue from Apple Search Ads alone in 2022.