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Virgin’s Velocity Frequent Flyer partners with ShopBack
Virgin’s Velocity Frequent Flyer partners with ShopBack to allow cashback conversion into loyalty points, boosting member rewards options
Virgin’s Velocity Frequent Flyer partners with ShopBack to allow cashback conversion into loyalty points, boosting member rewards options
– Virgin Australia partners with ShopBack, enabling cashback exchange for Velocity Points without fees.
– New members linking accounts receive bonus Points and can enter a giveaway for larger rewards.
Velocity partnership launched
The initiative aims to enhance the value of everyday spending for Australian consumers who can use rewards towards flights to over 600 destinations worldwide.
This partnership marks the first instance where ShopBack integrates with an airline’s loyalty program in Australia.
ShopBack, a leading shopping rewards platform in Asia-Pacific, supports over $US5.5 billion in annual sales.
Angus Muffet, ShopBack’s general manager for Australia and New Zealand, commented that the partnership enables members to convert cashback from numerous retailers into Velocity Points.
Shanika Ekanayake, Velocity Frequent Flyer’s chief commercial officer, expressed pride in being the inaugural airline loyalty program aligned with ShopBack.
To celebrate, new members who link their accounts between November 20 and 22 will receive 100 Velocity Points.
A special giveaway offers a chance to win 100,000 Velocity Points, with entries requiring 500 Velocity Points from November 6 to 20.
Member rewards boost
Both offers are subject to terms and conditions.
The collaboration reinforces the significance of loyalty programs in Australian consumer behaviour.
Research indicates that 91 per cent of Australians belong to at least one rewards scheme.