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Victoria’s Secret returns with ambitious new marketing strategy



For over two decades, Victoria’s Secret had cultivated an image of sexiness through its iconic annual fashion show, featuring supermodels like Naomi Campbell adorned in extravagant Swarovski-crystal-covered wings, thongs, and million-dollar fantasy bras.

However, after a four-year hiatus, the lingerie brand made a comeback with a complete overhaul, blending a fashion event with a documentary-style film preview, embracing diversity and body positivity.

The Victoria’s Secret World Tour, set to premiere globally on Amazon Prime Video on September 26, signifies the company’s most significant marketing investment in the past five years.

It is a critical part of the brand’s efforts to revamp its image, which had become increasingly out of touch with modern ideals of beauty, leading to several years of declining sales.

The event showcased top models like Winnie Harlow, who has vitiligo, a skin condition, modelling some of the new designs.

It also displayed the creators’ looks on headless mannequins representing a range of body types. Victoria’s Secret aims to move beyond its historical focus on a singular, narrow definition of beauty.

In recent years, the lingerie giant has taken steps to transform its marketing by featuring fuller-figure women in ads, diversifying store mannequins, and introducing products like mastectomy bras and comfortable sports bras.

Store interiors are being refreshed with brighter lighting and blush pink walls. Furthermore, Victoria’s Secret has retired its supermodel “Angels” in favour of a more diverse group of ten women who advise and promote the brand on social media.

Brazilian supermodel Adriana Lima, a longtime Victoria’s Secret Angel, noted the brand’s shift towards celebrating women in various stages and said, “That’s a beautiful thing.”

However, Victoria’s Secret faces significant challenges. Despite remaining the largest lingerie label in the US by sales, its market share dwindled from 31.2% in 2017 to 18.7% last year.

This decline is attributed to the rise of smaller, more inclusive rivals like American Eagle’s Aerie and online startups that prioritise comfort and inclusivity from the outset.

Despite acquiring online competitor Adore Me for $400 million, Victoria’s Secret, based in Reynoldsburg, Ohio, has continued to report declining sales.

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COP28: Global effort to phase out fossil fuels



World leaders at COP28 have intensified their commitment to combat climate change by embarking on a bold initiative to phase out fossil fuels.

The United Nations climate talks, held in a virtual format due to ongoing pandemic concerns, saw representatives from nearly 200 countries coming together to address the urgent need for action on the climate crisis.

The decision to focus on ending fossil fuel use marks a significant departure from previous climate negotiations.

Countries have traditionally grappled with setting emissions reduction targets, but this year’s conference places a strong emphasis on the need to transition away from the reliance on coal, oil, and natural gas. Experts argue that this shift is critical to limiting global temperature rise and avoiding the most catastrophic effects of climate change.

Key highlights of the COP28 agreement include setting ambitious deadlines for phasing out fossil fuel subsidies, promoting renewable energy sources, and encouraging the development of green technologies.

The conference also established a fund to support developing nations in their transition away from fossil fuels, recognizing that these countries often face the greatest challenges in achieving sustainability.

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Russian police raid Moscow gay clubs



Russian authorities conducted raids on several gay clubs in Moscow, according to reports from various media outlets.

The raids have sent shockwaves through the LGBTQ+ community and have raised concerns about the ongoing crackdown on LGBTQ+ rights in Russia.

Eyewitnesses and clubgoers describe a heavy police presence during the raids, with officers reportedly detaining patrons and staff members.

The reasons behind these raids remain unclear, but they have ignited a fierce debate on social media and within human rights organizations.

International LGBTQ+ rights advocates are calling on the Russian government to address these actions and protect the rights and safety of LGBTQ+ individuals in the country.

The raids have also drawn attention to Russia’s controversial “gay propaganda” law, which has been criticized for its potential to fuel discrimination and violence against LGBTQ+ people.

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UK delays Jeff Zucker’s Telegraph deal for inquiry



The UK government has decided to put a hold on the proposed acquisition of The Telegraph newspaper by media mogul Jeff Zucker’s conglomerate.

According to a recent report, this decision has been made in order to conduct further investigations into potential regulatory concerns surrounding the deal.

The move comes amidst growing concerns over media consolidation and its impact on media diversity and competition.

The government aims to ensure that the acquisition would not result in a concentration of media power that could potentially stifle independent journalism and diverse voices in the industry.

This decision has sparked debates about the balance between media ownership and the preservation of media plurality in the UK. Supporters of the deal argue that it could lead to much-needed investments in The Telegraph, while critics worry about the potential for Zucker’s conglomerate to wield too much influence over the media landscape.

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