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Trump’s campaign debut was panned – but don’t underestimate his chances

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Last weekend, Donald Trump held two events in New Hampshire and South Carolina, his first official forays onto the 2024 presidential battlefield. 

The experts panned it.  

“Former President Trump’s first campaign swing of the 2024 campaign generated little of the excitement that has long defined his glitzy political rallies…The widespread sentiment among Republicans there is that Trump served the country well, but he’s unelectable in 2024.”  

Axios, the super-sophisticated DC political newsletter

“As he hit the trail for the first time since launching a third bid for the White House in November, signs of Trump’s newfound vulnerabilities came into focus. The trip effectively ushered in the start of the 2024 Republican presidential primary campaign season, with Trump fighting to keep his place at the top of a potentially crowded field.” 

The Washington Post

“He remains the clear front-runner for the Republican presidential nomination, yet the solidity of his support seems increasingly in doubt.  Longtime donors have been reluctant to recommit. Leaders in the Republican National Committee are openly encouraging other candidates to run. Voters rejected the handpicked candidates he vowed would win Republicans control of the Senate, but whose losses instead left the chamber in Democratic hands.”

The New York Times

A lot of the political class is talking about Trump in the past tense, and not the future, briefing out to the media that his rambling, Fidel Castro-like  monologues bore his audiences silly, that his obsessions and battles with his political enemies do not have the reach they did in 2016 and during  his term in office, that he is immersing himself more deeply in extremist QAnon cult waters, that he faces indictments and trials that will derail his campaign and might even put him in jail.

Trump 2020

And more: that Trump wallows in the “stolen” 2020 election, knowing that there was no way he could have lost since he got 12 million more votes than in 2016.  Trump never concedes.  Six years later, he does not acknowledge that Hillary Clinton got almost 3 million more votes than Trump in 2016 – and that he won only because she lost in the Electoral College.

The telling critique – the one driving Republicans in private to say that Trump is done (or should be done, or will be done) is that Trump is a loser. 

That Trump lost Republican control of the House of Representatives in 2018, bringing back Nancy Pelosi who secured not one, but two impeachments of the president; that he lost the White House in 2020; that he lost control of the Senate in January 2021 when Democrats swept both Georgia Senate seats, giving them control of that chamber; and that Trump-backed candidates in Pennsylvania, Georgia, New Hampshire, and Arizona again cost Republicans control of the Senate in the 2022 midterms.   As Vince Lombardi, legendary gridiron coach of Green Bay and Washington, said, “Winning isn’t everything, it’s the only thing.” Lombardi would say Trump was a loser.

Trump is having none of it, and his iron resolve was on full display for those listening more closely when he gave his orations last weekend.

“Maybe he’s lost his step,” Trump said in evoking the musings of some Republicans. But, “I’m more angry now, and I’m more committed than I ever was.”

Former U.S. President Donald Trump points as he announces that he will once again run for U.S. president in the 2024 U.S. presidential election during an event at his Mar-a-Lago estate in Palm Beach, Florida, U.S. November 15, 2022. REUTERS/Jonathan Ernst

The anger is palpable.  The Trump 2023 brand joins his anger with the hottest culture war buttons he can press. Immigration, the open wound that is the southern border, the wall he will finish, the rapists and criminals who are flooding in and that he will keep out tomorrow.  Immigration is his lead-off weapon.

Then promises of energy independence and oil forever.  Utter hostility to electric vehicles and wind energy – especially if the windmills are offshore.  No transgender women in sports.  No way they are tolerated.  A purge of woke content from school curricula, schoolbooks, school libraries, and school boards.  Parents empowered to fire the principal of the schools their children attend; Trump says the parents can vote them out of their jobs.

Trump never goes far into the culture wars without conjuring up Hunter Biden, the president’s son. 

Hunter Biden with Joe Biden

Trump cannot get enough of Hunter’s laptop and the criminality of the Bidens, their business dealings and their money.  We can barely follow all the Trump twists and turns in this tale, but there is no mistake that Trump wants Hunter nailed and his father to bear the consequences.

Reprising his role as Commander-in-Chief, Trump said, in case we have not been paying attention, that we are on the brink on World War III. That Ukraine would not have happened if he had been president. That we could have a peace deal “in 24 hours.” Trump wants to call Putin and knows Putin will be waiting for that call.

Trump’s great loyalist, South Carolina Senator Lindsey Graham, was on the podium with Trump and put it this way after the event. “How many times have you heard we like Trump’s policies but we want somebody new? There are no Trump policies without Donald Trump.”

That’s the message Trump delivered to his base last weekend.  And that’s how Trump intends to win.

Buried in Trump’s massive monologue was the core of what could be a winning message.   “My mission is to secure a middle-class lifestyle for everyone.  I did it before and I will do it again.  And we will be respected in the world once again.”

Three powerful sentences which, coupled with the red meat of his anger and rage, mean that Trump is very much alive and kicking.

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